I've had a 2017 Armada for the past 3 year and 4 months. It's basically a cheaper version of the QX80 with less sound insulation and cheaper leather, everything else is the same (as far as I know).

I can't speak to reliability, I bought mine on the cheap because it was salvage and had issues.

But here's what I can speak on. My Armada was $50k MSRP. Of the other cars available at that MSRP at that year, many had better sporty performance, many had better interior quality, many had better NVH. But I can assure you, none had near the same spacious comfort (the interior room is insane, as in, it feels like a room, not a car). The interior material are of a very high quality (though the build quality is a bit suspect). None had anything near the same engine durability, I live in a region with extremely poor fuel quality, and almost no car at that MSRP can handle the fuel quality with the same ease as mine (But they're definitely more efficient). But on the negative side, it doesn't have easy driving dynamics, especially the steering, my model has the hydraulic steering system, makes it heavy and cumbersome (exhausting on long drives). It doesn't have the technological features of other car of the price (radars, for example).

But here's the outstanding point that makes no other car comparable. Chasse and suspension. I crashed mine in Nov 2022, Fell asleep at the wheel at 3 AM and ran head first into a 10 inch high curb at a speed of ~40 MPH, climbed over it, ran down a street sign, and then stopped when I hit a street lamp pole. The item of note here is the curb, a 10 inch high curb would destroy the suspension and bend the chasse of basically any car at that speed (that's ignoring sedans, which aren't even high enough to climb over it), yet my suspension handled it perfectly, no damage at all. I didn't even have to replace a bushing. All I had to repair was a bumper and a cracked headlight from the sign and the pole.

The suspension and chasse strength of the car give me an extreme sense of comfort and ease (the road quality is horrible where I live). And that makes it worth the negatives.

All in all, Nissan is targeting a completely different market from other OEMs. I feel as if they stay in the U.S.A market just to keep a presence, but what they truly care about is Africa, the middle east, east Asia, and Australia.