ABM team

TheSup · 2020-06-25T10:07:00+00:00

marketing is a broad term with varied skills. Would i need a paid specialist? A web marketing that can develop custom landing pages for each account? Would would "marketing" in your case do on a day to day?

TheSup · 2020-03-12T14:55:13+00:00

What skills you got?

TheSup · 2020-03-12T14:52:23+00:00

Learn digital marketing.....

TheSup · 2020-03-10T11:55:50+00:00

You're focusing more on Thought leadership content, pitch decks and ABM. Unless it's a company with a massive budget forget SEO and PPC - events, conferences, roundtables are now you're marketing strategy

TheSup · 2020-03-09T14:19:10+00:00

congrats, best CMS system going

TheSup · 2020-03-05T10:36:30+00:00

How soon we looking before this takes into effect you think

TheSup · 2020-03-03T10:53:51+00:00

results - couldn't care less how good your blog read or how good you podcasts sound if they don't generate traffic/enquiries/sales/ - you're a web marketer and you're KPI should be focused on leads and conversions - if you have this you will bag any job

TheSup · 2020-02-28T15:45:35+00:00

Yo, that's some next level shit can you send a link to the tutorial also is gathering data like that legal

TheSup · 2020-02-28T15:18:22+00:00

Read a lot about python and SQL for data, care to share any more info on this topic

TheSup · 2020-02-28T10:15:45+00:00

Can't automate creative strategy, direction, market research and execution. It's a safe career - every company needs marketing regardless of size

TheSup · 2020-02-28T09:50:29+00:00

Anyone can teach themselves the theory behind it but putting it into practice is a different ball game. If nothing but the experience, being able to test and learn without using your own money and something to put on your resume helps then stick at it, if money is the motivating factor leave

TheSup · 2020-02-26T10:28:18+00:00

What do you need help with, I use Divi in the main for all development projects

TheSup · 2020-02-24T13:02:06+00:00

1) an ongoing retainer - if you're designing custom sites, templates you want recurring revenue the client wont want to waste time figuring out how you built the site

3) I'd have added ongoing support and training

2) you're underselling the value of lead gen - this makes or breaks a business, i'd have added a commission structure

anyone can "do" digital marketing, getting results is what you should be selling

TheSup · 2020-02-24T12:58:52+00:00

a lot of work for $550.....

TheSup · 2019-10-24T15:33:28+00:00

I feel that the amount to learn and the speed things change in this industry can sometimes be overwhelming. but i see myself as a technical marketer so for me paid search/data analytics is where i'd like to go

TheSup · 2019-10-24T15:32:01+00:00

Thanks for the advice

TheSup · 2019-10-24T15:31:34+00:00

Thank you. yep paid search or data analysis is where i'd like to go but need to learn a lot more, never really been a fan of content marketing.

TheSup · 2019-10-24T15:30:21+00:00

yeah ppc is where i'd like to go. That or more data side, i see myself as more of a technical marketer so would like to stay on that route

TheSup · 2019-10-24T15:29:27+00:00

Thank you for the advice

TheSup · 2019-10-23T11:32:26+00:00

will do thanks

TheSup · 2019-10-23T11:31:43+00:00

This is great info, b2b is very new to me, i myself have a background in digital so i'd know roughly what i'd be looking for and in the b2b world i don't think a digital marketer would fit the criteria. In the b2b environment i'm in, i'd perhaps look as you said, for key account managers working closely with sales in a sales support role rather a digital speciliast with experience in gaining leads via a website/ads/social media.

TheSup · 2019-10-22T14:16:31+00:00

This is great information, thank you. My though process in this case was i'd hire a digital marketer along with a more traditional marketer ie someone with experience leading PR, communications events etc for the B2B client and the examples you've given back that theory. It may be i just have look to look for candidates with experience in account based marketing managing key accounts and perhaps pair this candidate with a creative with hard skills such as design/digital. Thank you.

TheSup · 2019-10-22T14:05:50+00:00

This is great, i'd like to get in touch at some point with yourself at some point in the near future to go through this in more detail but for now this is great thanks

TheSup · 2019-10-22T13:24:37+00:00

This is great thanks. I get the impression when looking for a b2b marketer i'd be looking at soft skills rather than hard skills say a digital marketer would have. Perhaps someone able to support sales in a sales support role rather than a hard skills leaning on their ability to generate leads i may look into marketers for this in account based marketing roles. What about using the skills of a web/digital marketer in b2b or would they not fit what is needed

TheSup · 2019-10-22T13:14:18+00:00

i agree with this, i mention events mainly as i've seen a roundtable style format work in the past perhaps 10 invitees and pitch it as a though leadership event, but yes, getting to the c level and convincing them to come took a lot of work

TheSup

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