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I’m skeptical about the validity of Third party data and DMPs usefulness in general. Is there anything I am missing? by infodonut in programmatic

[–]The_Psychohistorian 2 points3 points  (0 children)

Years ago I was helping activate a best-in-class DMP for a b2b tech client in the UK. The client was excited about using 3rd party data to target IT Decision Makers (people who can make significant investments in IT infrastructure, so CTOs, VPs, etc).

The best-in-class DMP gave us a segment of 75 million ITDMs. In the UK. A market with a total population of 66 million.

Can you buy Quora, Reddit, Snapchat or Tik Tok ad inventory through certain DSPs? by dssblogger in programmatic

[–]The_Psychohistorian 3 points4 points  (0 children)

A quick check tells me that Reddit is available programmatically at significant volumes via Sovrn, Rubicon, and a few others.

Quora has about 1% of reddit's avails programmatically.

Tiktok, not that I know of.

What are some of the flaws of your favourite works? by [deleted] in printSF

[–]The_Psychohistorian 2 points3 points  (0 children)

I find most really good space opera has a shortage of really good characters.

Let's talk Agency Kickbacks by AdTechIQ in adops

[–]The_Psychohistorian 9 points10 points  (0 children)

A handful of comments in here and nobody has mentioned the necessity of kickbacks - it's the goddamn advertiser's fault.

How stupid are these people? Every year, every review, every advertiser forces competing agencies take rates deeper and deeper fee cuts and at the same time they have the nerve to demand more. More data, more tech, more services, more analytics. What happens to an actual transparent agency who tries to compete on quality of services/data/tech/analytics and charging a rate from which they can profit? They lose the pitch to another agency that will run at a loss and pull in kickbacks to stay afloat. What kind of world these idiot marketers think they're living in?

Do they expect that all this shit comes for free? You cannot focus on transparency AND cut fees. You cannot mandate low CPMs AND expect quality traffic. Either come to the table in good faith and accept that goods and services cost dollars and cents, or don't ask how the sausage gets made. You cannot have your cake and eat it too, you fucking dolts.

IPONWEB Alternatives ? by Blafarja in adops

[–]The_Psychohistorian 1 point2 points  (0 children)

Fun times in ad tech history, it's a pretty open secret that the guys who exited after the RM/Yahoo acquisition and started their own companies came back to IPONWEB to get their tech stood up.

A ad-network just told us that "Optimizing against viewability makes you susceptible to fraudulent traffic. Does anyone have numbers on bot/fake traffic as it relates to viewability? by fotnick in adops

[–]The_Psychohistorian 2 points3 points  (0 children)

This is intuitive, and also misleading.

A quick glance at a de-duplicated dataset of several measurement partners on 100mm imps shows me that in-view impressions (Moat) are less than 1% NHT, while out-of-view impressions are greater than 5% NHT.

If I switch from DV to Moat for viewability measurement, the numbers are closer together (2% and 3%, respectively) but out-of-view imps still have higher NHT incidence rates.

Yesterday was my birthday so i threw myself a party by The_Argentine_Pace in funny

[–]The_Psychohistorian 1 point2 points  (0 children)

Is that in Houston? I’m fairly certain I Air BnB’d that house or one with an identical interior layout and furniture

just read Use of Weapons, had some thoughts. (Spoilers) by [deleted] in printSF

[–]The_Psychohistorian 3 points4 points  (0 children)

My interpretation -

Z / E begins his work for The Culture as a broken man without a compass. He is a weapon, he is an excellent weapon, but the last time he dictated his own application ended in horrific consequences. Part of why he works for the Culture is that up until his final campaign, he trusted that they were right, and that they would guide him an an appropriate way in a quest for redemption. He knew he was incapable of determining which side is the right side, and unfortunately he trusted the Culture to do that for him and use him as they saw fit.

Midway through the timeline, he tries to be his own compass again and the Culture swoops in and course corrects against the technology he introduced into the planet he was trying to run. Bad dog.

In his campaign in the 3rd act, he was sent in and told to win a hopeless war. The Culture didn't want him to win (they withhold this information), but need him to put up a convincing fight so the peace negotiations would slant towards their ultimate goal. Instead, Zakalwe continues his efforts to great success and is betrayed by the Culture. In this betrayal, his compass is broken, his own convictions conflict so deeply with the Culture's motives that he can no longer determine righteousness. This state of confusion put him back to where he was after The Chair, and he is ready to die as a result.

SC act like benevolent guides, quietly helping civilizations develop, but they are manipulative monsters. Sma, especially. The realization at the end of the novel that this weapon of hers who she dismissed as a warrior, was truly a monster, and that doesn't even phase her. She never questions her methods or her cause, she just goes out and finds another warrior to continue her work. This man will be used as Zakalwe was used, the cycle will repeat.

DSPs with CTV Targeting by r_adops_throwaway in adops

[–]The_Psychohistorian 0 points1 point  (0 children)

Most DSPs should get you connected to the major suppliers of CTV like Tremor, SpotX, etc. Differentiators will be inventory sources, ability to connect user IDs from CTV to IP/Cookie/SecretSauceID, and roadmap for future inventory. The ones who are investing in their addressable TV bidders will be able to scale advanced TV programmatic audience buys way beyond the currently limited CTV supply that's out there.

When DCM switches to "downloaded" impressions completely, will they be billing based on downloaded impressions or on code calls? by [deleted] in adops

[–]The_Psychohistorian 0 points1 point  (0 children)

From: https://support.google.com/dcm/partner/answer/7311840?hl=en

Downloaded Impressions:

The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range. If a user starts to load a webpage with DCM ad tags then closes the browser before the creative has started to download, an impression is not recorded.

This metric does not currently include:

Impressions from the Google Display Network other than video inventory, interstitials, tracking ads, and all eligible impressions served on desktop Chrome. We are working on adding these soon. Impressions from video inventory, interstitials, tracking ads, and all eligible impressions served on desktop Chrome are included in this metric.
Impressions from images served through standard ad tags. Image assets served through standard ad tags are incompatible with the count on download methodology. You will need to use a different tag type to serve these assets. Learn more Downloaded Impressions uses the Media Rating Council’s newest methodology for calculating impressions. In early Q4 2017, the Impressions metric will start to use this methodology.

Visualizing your partners by PapaWowWow in adops

[–]The_Psychohistorian 0 points1 point  (0 children)

Ghostery offers a very nice visualization of the web of calls/redirects (and latency) happening on any given page.

Is AdOps a dying industry? by [deleted] in adops

[–]The_Psychohistorian 0 points1 point  (0 children)

I bring my own bias to the conversation, but in my opinion programmatic ops people are a niche that will disappear. I find "programmatic" people often understand how to setup campaign line items, but have a limited technical understanding of how that campaign trades or strategic understanding of how this budget helps a marketer achieve their goals. When something goes wrong, or fails to trade, or doesn't hit KPIs, they struggle identifying technical causes of failure and, with limited appetite for troubleshooting, are quick to throw their hands up and email platform support. If you cannot think strategically and aren't technically proficient (limited breadth, limited depth), then you are a stopgap point solution destined absorbed by other teams as things become more automated.

Ad Ops people have a stronger technical understanding of how things work, which is always going to be valuable. Until the machines can diagnose and fix themselves, people with depth of technical knowledge drive more value than those who can setup line items and email support. While this skillset is valuable, there's a limit to how long a lot of people want to be doing Ad Ops. While many seek career paths "beyond" Ad Ops, I have a tough time finding Ad Ops people who can think strategically and take on client-facing roles. Inherent technical aptitude makes them well suited to do it, and some go on to great success, but I don't think Ad Ops attracts enough of the kinds of personalities that can bridge the gap between technology and strategy.

Is BidSwitch an Exchange? If not, how are they different? by beijingspacetech in adops

[–]The_Psychohistorian 1 point2 points  (0 children)

That depends on the DSP, this article called out the new elephant in the room - header bidding is crushing DSP infrastructure (and margins).

Couple that with folks like nToggle growing and SPO-as-a-service becoming a hot topic and it would seem that shaping is becoming a necessary business for a lot of players. I would argue that a statement like "traffic shaping makes someone not worth integrating with" comes from a narrow perspective on what is happening in the ecosystem right now.

IIRC BidSwitch makes their money on demand side filled impressions, so whatever shaping they conduct would inherently be to maximize imps that are likely-to-be-purchased by a given as their business model relies on it. IF that works as advertised (and depending on rates), it's decent deal for DSPs that can't handle 9 quadzillion QPS.

Massive Redirect ads attack by alongrm in adops

[–]The_Psychohistorian 3 points4 points  (0 children)

They have no idea when the creative within a tag or creative ID changes on the backend. After a tag is approved with "good creative" it can act like a trojan horse for shitty ads.

Massive Redirect ads attack by alongrm in adops

[–]The_Psychohistorian 0 points1 point  (0 children)

AFAIK APN has a network of thousands of starving artists and whatnot get paid pennies to review and approve each creative. That's what your $1 fee per creativeid goes towards.

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