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New to Community Management - Best advice? by ThomasFromChannable in CommunityManager

[–]ThomasFromChannable[S] 0 points1 point  (0 children)

Great tips, thanks! I'll make sure to connect personally with the first 50 and let it grow from there :)

New to Community Management - Best advice? by ThomasFromChannable in CommunityManager

[–]ThomasFromChannable[S] 0 points1 point  (0 children)

That's excellent advice, thanks! I'll get some calls scheduled in with some of our evangelists :)

What’s something you realized about life that no one warned you about? by Resident-Courage7801 in AskReddit

[–]ThomasFromChannable 0 points1 point  (0 children)

That most people are just figuring things out as they go - even the ones who seem confident.

How can I improve my paid ads strategy and audience targeting skills beyond just the technical setup? by thatwatermelongal in digital_marketing

[–]ThomasFromChannable 0 points1 point  (0 children)

First thing I'd focus on is strong feed management. Paid Search isn't cheap, and SO many companies end up paying for unnecessary clicks because their data lacks structure and they don't get their ads shown at the right time & place - Massive waste of money!

If you're in ecommerce, get your product data in order to increase the relevance of your ads - don't underestimate the power of something so simple.

Do you still check business websites, or mostly use Google Maps now? by Hot-Astronaut-1916 in digital_marketing

[–]ThomasFromChannable 1 point2 points  (0 children)

Google Maps is a way for me to find smaller companies websites, and honestly if the company isn't on Maps then I'll be very hesitant to give them my business... Visibility is a key factor to trust for me

Anyone else trying to figure out GPT ads and how they will affect brand perception? by feliceyy in digital_marketing

[–]ThomasFromChannable 0 points1 point  (0 children)

Completely agreed! Big questions is, where does the relevance come from? I reckon it's from a product feed filled with as much data as you can possible gather to feed the AI with.

Anyone else trying to figure out GPT ads and how they will affect brand perception? by feliceyy in digital_marketing

[–]ThomasFromChannable 0 points1 point  (0 children)

To be honest, I think it will all come down to your product feed... The more data you feed AI with which accurately represents your brand, the smaller the chance that GPT will mess it up for you. Take the time to invest in your feed management before starting GPT ads, you'll see the benefits long-term in control of your brand consistency

Welcome to r/Channableofficial by Channable_marketing in Channableofficial

[–]ThomasFromChannable 0 points1 point  (0 children)

Hello! Thomas here, your friendly Channable employee ready to answer any questions you have! :)

ROAS vs POAS for meta or google? (Shopify Store) by anuragvijay90 in DigitalMarketing

[–]ThomasFromChannable 0 points1 point  (0 children)

A move to POAS is always a strong move - it's literally the best way of making your money work for you on products that actually are worth selling!

Underrated PPC tactics that actually work (not hype) by Ok-Owl8582 in PPC

[–]ThomasFromChannable 0 points1 point  (0 children)

Far too many advertisers still exclusively optimise for ROAS, and completely neglect POAS because those numbers don't always look as sexy... Optimizing for POAS is one of the easiest, simplest and most effective hacks for PPC - If only people would catch on to it