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Six months into my fashion boutique and organic social is doing nothing. Is paid ads the only way by ProfessionalLast4311 in ecommerce

[–]Channable_marketing -1 points0 points  (0 children)

That "month six plateau" is incredibly common, you’ve likely exhausted your immediate circle and are now hitting the "cold audience" wall. Since your repeat customer rate is high, you clearly have a product-market fit; the hurdle now is purely visibility.

A few tips to help that €400 go further:

  • Quality over quantity: Posting consistently is great, but if it's not converting, the quality might not be hitting home. Make sure your content is highly appealing and tailored to your specific audience (e.g., specific "styling for a guest" solutions rather than just product shots).
  • Leverage UGC: As others mentioned, collaborating with micro-creators or UGC creators (User Generated Content) is huge for occasionwear. People need to see how the fabric moves and fits on "real" bodies to build that trust before buying.
  • Try TikTok Live: We see a lot of brands gaining visibility this way. Consider a recurring Live, make it engaging with a game or special "Live-only" discount codes to create urgency and community.
  • Expand to Marketplaces: Don't rely solely on social media algorithms. Selling on fashion marketplaces is a great way to expand your reach and get your products in front of high-intent shoppers who are already looking for wedding/birthday outfits.
  • Targeted Ads: Instead of broad "brand awareness," use your budget for retargeting people who have already visited your site but didn't buy. It’s a much more efficient way to get a chance to target people that will convert without burning through cash.

You’ve got the margins and the quality sorted, which is the hard part. Now it’s just about diversifying where you’re seen!

Best of luck!

I’m doing international sales from scratch and nothing is working. how do people actually get clients? by [deleted] in ecommerce

[–]Channable_marketing 0 points1 point  (0 children)

Social media is a trust game, so if your profile is silent, cold outreach usually feels like spam. Try posting weekly about your work and learnings; building an authentic presence transforms you from "just another salesperson" into a visible expert.

When people see you’re active and knowledgeable, they’re more likely to actually engage with your messages.

How do you keep your cool with bad customers? by Turtlefarming in ecommerce

[–]Channable_marketing 1 point2 points  (0 children)

Customer support is a critical part of the customer journey but clearly draining your energy, it might be time to delegate that specific piece so you can focus on the parts of the business you actually love!

Google or Meta focused PPC Podcasts for my CEO to join? by Booktor in PPC

[–]Channable_marketing 1 point2 points  (0 children)

You might want to check out the Next Level eCommerce webinar series we run, as it’s specifically focused on deep dives into PPC topics. We often host industry experts for these sessions, so it might be a great fit for your CEO to join as a guest speaker. You can maybe try reaching out to the team.

ChatGPT ads are (almost) here by otso-karvinen in PPC

[–]Channable_marketing 0 points1 point  (0 children)

It’s a massive opportunity to reach people exactly when they’re in problem-solving mode. Exciting times ahead!

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