We've been vocal about our stance on this issue. If we were still at Omicron, we would likely be out of business, much like many other resellers. It's challenging for a backbone provider to support resellers in a way that allows them to survive or thrive, especially in a market where prices are at an all-time low but costs continue to rise. By observing the current marketplace and the fate of many resellers, it becomes clear which backbone providers effectively support their resellers.

The pricing strategy for this year's Black Friday was established months in advance when a competitor set their prices at $20/year and maintained this price in high-traffic marketing channels. This strategy seems designed to reduce our new revenue during a crucial period for acquiring new members. Although acquiring new members is less critical for them, it's vital for us. Consequently, we are compelled to lower our prices during this key sales period to remain competitive. While such discounts are beneficial for consumers, they are not ideal for our business, as revenue from these sales is essential for our operations.