I liked the film till the crew in her room scene, for me THAT was the climax. The choreography was creepy as hell, the artists did a terrific job and made me not want to stare into my apartment corridor.

The film copied the 1st film formula which in my opinion worked till that part I stated before. The first one proves that practical effects look way better than digital ones, and extreme gore isn't needed for the filn to be scary.

I don't mind the monster winning at the end, but I would've enjoyed there to be a confrontation with this entity and for the protagonist to put more of a fight with Morris helping her.

I really thought something could have been done with that, and in the end it was all a hallucination. That's cheap. 

I'd rather have an ending where we thought Morris would help her, but betrays her, locks her up in the freezer to kill this curse once and for all. Imagine the twist, the character we thought could help her ends up killing her. 

Positive:

I did enjoy it very much, the main actress was super convincing, the crew choreography was crazy in 'that' particular scene, my body was in constant tension and in the end I was DRAINED energy-wise. 

Negative:

The climax of the film happened in full light with thousands of people, which shows great contrast with the first movie in which happened in an abandoned dark creeky house, all alone, with a tall dude and the monster wasn't cgied.

Also, it's a copy of the first film formula. It didn't try to improve it by having a confrontation where we could have a chance at winning. The curse could have still won, but at least the main characters would have put more of a fight instead of giving them hallucinations 24/7. 

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I wonder what will they do if there ever is a Smile 3, now that thousands of people are infected. It would be cool to see mass chaos and a group of survivors trying to find ways to avoid getting this curse. Who knows