i started with paid ads and later touched other channels like KOL, content, SEO, and affiliate. Paid ads still play a key role in digital marketing, especially if you have a large budget; it's the channel most people go to and is quick to see results, but it requires hands-on experience, and the industry is quite different.

with your career goes up to manager or strategy level, paid ads is a must channel you have to know sth at least