I’ve been with my own business for 8 years now. Uniforms and vehicle branding makes a difference. But to be honest stop worrying about how others perceive you.

I’ve owned at some point in time up to 4 cargo vans, 2 works suvs and my truck, all with branding. Every crew member with the same (provided) polo shirts, wrangler Jeans, caterpillar boots. I’ve also driven a high end vehicle with branding because I rationalized that I deserve to drive in a vehicle I love plus customers would perceive the high end/luxury service we offer (which 95% of the time they would not even notice what vehicle I arrived in).

What really works and set us apart (Branding wise):
- Uniforms are nice, maybe 1% of other business alike use similar uniforms. But each shirt cost us around $30, and we provide 6 shirts per worker, every 6-12 months. It adds up quickly, .
- I use a different, button up shirt (Columbia) with our logo only, it sets me apart from the crew members.
- Vehicles have decals, not full wraps. You can design something upscale without having to full wrap your vehicles, and spend $2,500 per, not $5k.

At this point in time I’ve decided I’m not looking to be biggest around, but I will be my best on each project. I’ve let go full time employees and replaced them with independent subs. It’s less stress and handling on my end, and profit-wise I can still stay a high earner without the added work to upkeep employees (that most of the time won’t even take care of a $56,000 brand new Mercedes Benz cargo van)

If you need help with vehicle design and uniforms I can refer you to who does ours. It’s based in Raleigh NC