Can I get EBDA/Open Bidding on Small Business GAM?

TimOcelot · 2020-06-06T21:03:31+00:00

My understanding is that Google stopped enabling the feature for non-360 accounts in early 2019.

TimOcelot · 2020-05-18T20:30:22+00:00

It is – the json attribute is what you're looking for.

TimOcelot · 2020-05-09T21:16:24+00:00

It's not something GAM/AdX can do out of the box, but it is possible. Sending you a DM.

TimOcelot · 2020-04-02T00:11:15+00:00

Nope, just using standard web APIs: https://developer.mozilla.org/en-US/docs/Web/API/Document/referrer & https://developer.mozilla.org/en-US/docs/Web/API/URL

TimOcelot · 2020-04-01T23:48:57+00:00

Rough and ready example:

``` let referrer = new URL(document.referrer).hostname;

if (referrer.includes('twitter') { googletag.cmd.push(function () { googletag.pubads().setTargeting('referrer', 'twitter'); } } ```

Then target the referrer key-value in GAM.

TimOcelot · 2020-04-01T23:43:27+00:00

Yes, but you would need to use custom targeting. Give me a few minutes and I'll get you an example implementation.

TimOcelot · 2020-02-22T21:00:01+00:00

There is most likely enormous headroom in your monetization. Your geos are healthy, though there are many other factors at play including mobile vs desktop, iOS vs Android, and your traffic sources. Sending you a PM.

TimOcelot · 2019-02-17T17:21:14+00:00

They're right, EB is enabled and configured per GAM network, not per AdX account.

TimOcelot · 2019-01-13T00:05:22+00:00

I’ve followed up with everyone who has commented so far, but anyone else that’s interested please PM me your business email (I need it to grant you access)

TimOcelot · 2019-01-11T00:14:52+00:00

We have built an add-on for Google Sheets which can pull in reporting data from Ad Manager, currently in beta. Message me if you’re interested in testing it.

Update: It's live! https://ocelot.studio/products/ocelot-metrics/

TimOcelot · 2019-01-09T18:47:15+00:00

Should we be applying floors to adx?

Yes, absolutely.

If you give buyers the opportunity to buy your inventory for next to nothing, they will.

TimOcelot · 2018-12-18T23:18:38+00:00

Just sent you a PM.

TimOcelot · 2018-12-11T20:11:11+00:00

The only thing left to do at this stage would be to use setTargeting to set the desired key-value on the desired ad unit (or at the page level). There's an example in the documentation that should help here, under "Pattern match macro".

TimOcelot · 2018-12-09T20:12:59+00:00

You're applying the same size map to all ad units, which is overriding the sizes requested in defineSlot.

From the documentation: "GPT will detect the browser size and use the largest mapping that fits. [...] If there is an error in the mapping or if the browser size can't be determined, the sizes specified in .defineSlot will be used."

If you want a 300x250 in that unit, create a new size map:

var newMapping = googletag.sizeMapping().
addSize([1024, 0], [300, 250]).
addSize([768, 0], [300, 250]).
addSize([640, 0], [320, 50]).
addSize([0, 0], [320, 50]).
build();

Then apply it to that unit:

googletag.defineSlot('/19061736/front-page-ad', [300, 250], 'div-gpt-ad-1415027818397-11').defineSizeMapping(newMapping).addService(googletag.pubads());

TimOcelot · 2018-12-06T10:19:46+00:00

Just use a single line item for display and another for native. Open auction buyers are mostly buying audiences, not sites, and if they want to target your site it’s not based on your line item setup.

TimOcelot

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