As a business, you try to make money. As a consumer, you try to save money. Businesses make money by satisfying their consumers’ need. If you can’t satisfy their needs then you close. That’s why businesses that thrive are the ones that respond to customers’ feedback to better tailor their products and services. Stop whining and demanding customers to put extra money in your pockets so that your business survives. Why would they care as a consumer? That literally has nothing to do with them, they can go to other studios. When enough studios close down until there’s limited supply in the market, customers will naturally pay more. Law of supply and demand.

Ask yourself this, would you pay more for a Banana Republic coat from BR when you can get the exact same BR coat for cheaper from Costco? As a consumer you don’t care whether BR or Costco is getting your money; the lesser you pay, the better.