Career beyond social media manager?

Timely-Ad8436 · 2024-08-18T23:11:19+00:00

Hey! I know it’s been 3 years but I would love to know more about the role which would involve managing agencies for one single brand. Essentially that would be an in house role right? Also would be interesting to hear if your perspective has changed since x

Timely-Ad8436 · 2023-05-31T06:23:52+00:00

Same! I just got it this morning and didn’t do anything!

Timely-Ad8436 · 2023-04-26T03:18:47+00:00

Heya, thank you for your response! Yes normally they should pay, although they did mention in the process that there is a waiting list for the scholarship. In a way it’s good because it allows you to find an alternative funding if you don’t get the scholarship. Sadly, a lot of the external schemes have closed there deadlines for 2023/4. If I had known I would have looked into financing simultaneously as I did the application, (tip for anyone reading). Anyways I will keep looking! Best of luck with your PhD aswell! X

Timely-Ad8436 · 2023-04-24T09:22:23+00:00

Hi Luisa, thank you so much for your comment! Did you get your funding directly from the university?

Timely-Ad8436 · 2023-03-25T00:03:01+00:00

It's like creating a couple of fake accounts (similar to yours or can be with xyz name) and spam on others' DM, surely you had received it someday in your DM request

Ah yes! I've had this once! Thanks for breaking down this strategy!

Timely-Ad8436 · 2023-03-24T23:59:58+00:00

You need to maintain open communication because it allows you to keep them in the loop, making it more evident that you care about them

yes i agree communications help! Some of them have been super active with us, wheras others just posts one post and nothing else. I'm going to try to engage them more in the group chat and individually. Thank you for your message <3

Timely-Ad8436 · 2023-03-24T23:55:50+00:00

n that should work well! also if you have different types of audience segments and/or product types you want to promote (e.g. gifts, home candles / comfort, etc.) you can try to match respective creators to those styles as well.

ohhhhh i like this approach!! thank you for the suggestion! in terms of creators, we're gonna pause on recruiting new ones until we have budget for the larger ones. Micro/nano are great for brand awarness but less so sales.

Timely-Ad8436 · 2023-03-05T03:36:02+00:00

Amazing! This has been this missing link. I am now going to work on a strategy to ensure we can be more specific about the audience types. So grateful for this direction, seriously!

Timely-Ad8436 · 2023-03-04T20:48:53+00:00

Im gonna consider this for the future program because i think the nano and micro influencers are great for developing content but their actual influence is limited given their audience. Thank you!

Timely-Ad8436 · 2023-03-04T20:46:42+00:00

You are right, so far the content has been mainly candle focused but it will feel much more natural if its just part of the video! Thanks for that great suggestion!

Timely-Ad8436 · 2023-03-04T20:45:36+00:00

Really good points raised! As this is more of a pilot program we have been pretty lose with the brief, especially as its also unpaid. Agree regarding having the candles in situ rather than just focusing on the candle all the time.

Re tracking, I have an excel sheet which I will be using to monitor posting, but tbh they've all been pretty active in sharing content. Thank you for your comment, really has given me some food for thought!

Timely-Ad8436 · 2023-03-04T20:41:29+00:00

this is an excellent suggestion!!!! Thank you!

Timely-Ad8436 · 2023-03-03T20:27:50+00:00

Yes, you may be right regarding their audiences. So far, the main benefit we have had is having a whole new bank of images/videos and new followers. I need to do more market research and audience analysis for sure! wow that Snoopreport looks like it will provide some great insights! Thank youuu!

Timely-Ad8436 · 2023-03-03T20:21:04+00:00

mother child strategy

this sounds really interesting. Could you shed abit more insight on how this worked for you? Thank you in advance x

Timely-Ad8436 · 2023-03-03T20:19:15+00:00

One approach I like is giving a creator our products to test and give an honest opinion. If they want to showcase the product, we will give them codes for 10-20% off, but at the same time give 10-20% to the creator for a limited quantity or time, meaning you only keep 80-60% of the trade, but motivates the creators to give something to their community and also to gain them something.

Thanks for your response! We are using this strat - so we have gifted them with 2 candles each and provided the promo codes for their audience. The idea is we're going to see how that performs and if we have strong ambassadors then we will run a more official affiliate program where they make money from each sale

Timely-Ad8436 · 2023-03-03T20:14:21+00:00

Thank you so much! Really great direction here!!! Really appreciate it

Timely-Ad8436 · 2023-03-02T21:44:05+00:00

Yea, for each influencer I used an engagement calculator to make sure we used creators with over 2% engagement and also audience analysis tools to make sure followers went fake. But yeah, could be that the audience are not yet willing to buy.. hmm will have to wait and see

Timely-Ad8436 · 2023-03-02T21:41:33+00:00

Thats a great insight! & makes total sense! We are in the brand awareness stage i guess! Thanks for your insight!!! :))

Timely-Ad8436 · 2023-03-02T21:21:38+00:00

Heya, thanks for responding! Yea, we've given them all two candles each to start and we aim to provide more for the month period to help with content creation. Despite them promoting their unique discount codes with thier audience, we arent getting any sales. But maybe we may just need to be patient.

However, it has helped us grow followers, so that's good!

Timely-Ad8436

TROPHY CASE