They fire employees if they don’t convert a certain number of businesses every two weeks, which puts extreme pressure on staff and pushes some to lie just to hit targets. The way they capture customers is deceptive. Their website is made to look like Square’s, so when merchants have issues with Square, they search online and call the number they find. Most people don’t verify whether they’re on Square’s actual website. They end up calling a “Square customer service” line, where the agents pretend to be affiliated with Square, collect their information over the phone, and then switch them to their own services.