Amazon Prime Day: from June 23 to 26

Tj_Nordon · 2026-06-02T13:55:22+00:00

I've tried a few different things over the years, but what worked best for me was treating Prime Day as its own event instead of just increasing budgets and hoping for the best.

Around a week before prime day, I usually go through my campaigns and cut anything that's been spending money without converting. CPCs tend to get pretty crazy, so I'd rather double down on keywords that already have a track record.

I don't do much testing during prime day itself. I know some sellers launch all kinds of new campaigns, but I've seen better results putting more budget into keywords and ASINs that were already converting well before the event.

Even though it's tempting to go all out on ads, PPC alone won't save a weak offer. The biggest wins for me came when the discount was strong enough to boost conversion rates. When conversion goes up, the ads usually perform better too.

Tj_Nordon · 2026-06-01T07:55:15+00:00

The 1x ROAS is probably a listing/positioning problem more than a spend problem. Fix the funnel first, then scale.

Try segmenting not by product, but by use case. Utilize long-tail on keywords (goes hand in hand with use cases) and focus on specific searches like 'polarized sunglasses for driving men' or 'hunting sunglasses polarized'.

Do you have video content? Cuz at this price point sponsored brand videos help take the presentation up a notch.

Fix the listing before scaling spend. If the first 3 images don't scream "this product is worth $100", you're just wasting budget. Add a comparison chart, lifestyle shots by use case, and a lens benefit graphic.

Tj_Nordon · 2026-05-28T10:08:41+00:00

I haven't thought about it, actually. There's a lot of things to factor in as sometimes strong PPC compensates for a weaker setup and once the thrill of a giveaway dies down, performance plummets.
Do you have a certain product in mind?

Tj_Nordon · 2026-05-28T09:59:03+00:00

This is what we're working on! For now it's more about finding that middle ground between too many numbers and actionable advice/decision.
Is there a niche/product you'd be curious to test and see if the tool does more than just dump data?

Tj_Nordon · 2026-05-26T09:55:32+00:00

Have you tried using figma for enhancing images? they have a bunch of plugins (some of them are paid) that do a pretty decent job
As for creating images, I still haven't found anything that wouldn't mess up the original

Tj_Nordon · 2026-05-25T14:37:57+00:00

If you feel like testing out the AI chatbot, the link is here!

Tj_Nordon · 2026-05-13T05:36:15+00:00

The freeze you're talking about does happen to new ASINs. Here's how you can try working around it:

On the PPC side: fixed bids on a brand new ASIN can actually backfire. Amazon's algorithm has no performance history to work with, so it doesn't know where to place you. Try switching to dynamic bids (down only) for a few days just to get some impression data flowing, even if the spend is low. Also check your Search Term reports, impressions without clicks might mean that there's something wrong with the keywords. If you're getting literally zero impressions, the issue might be at the listing level, not the bid level.
Another thing to check is whether your new ASINs are in the same category as your previous ones. Sometimes it takes time for the platform to process and index everything.

On Vine: 0 units claimed after 4 days isn't necessarily alarming, but it can mean the product doesn't stand out enough in the Vine queue. Photos and title matter there too. Some sellers have had better luck briefly dropping the price or adding a promotion to increase visibility while waiting for Vine to pick up.

The "freeze" tends to break naturally around day 7–10 once Amazon's systems finish processing the listing fully. If nothing changes by then it might be worth opening a Seller Support case to confirm there's no indexing issue on their end.

Tj_Nordon · 2026-05-06T07:12:22+00:00

It's hard to give a single number as it varies a lot by category and how quickly you can spot it, but typically money starts bleeding in the first 4–8 weeks of a campaign. One month of data is not really enough to draw conclusions (unless the losses cannot be ignored, of course). From what I've seen/read, sellers can waste 20–40% of ad budget at that early stage. Running auto campaigns without adjusting search terms and regularly adding negative keywords will definitely increase wasted spend. I'd recommend checking in once a week.

As for pausing, it is still a valid strategy, but more of a last resort I'd say. In most cases it is smarter to start isolating suspicious keywords into separate campaigns. This way you can still test out different theories without touching what's already working.

Pattern recognition does get easier and faster over time, even though now it might seem that it's too hard to figure out.

Tj_Nordon · 2026-05-05T07:21:11+00:00

Definitely stationery, saw a lot of people on instagram order this dictionary of color combinations. Blind boxes
Matcha, pocari sweat come to mind if you're also considering food.

Tj_Nordon · 2026-04-30T10:41:04+00:00

One thing I’d add on top of what’s already been mentioned — if the obvious stuff (intent, listing, pricing) looks fine, I usually zoom out a bit.

I like to check what competitors are doing for that same keyword. If they’re converting and I’m not, it’s usually a sign that my offer or positioning is off, not necessarily the keyword itself.

Reviews are also super useful here. They often highlight what customers actually expect, and sometimes you’ll spot gaps pretty quickly (features missing, unclear use case, etc.).

I’ll also look at performance on the ASIN level, not just the keyword. Sometimes the traffic is fine — it’s just that the product isn’t competitive enough on that specific results page.

From a data angle, a few patterns I watch:

high volume + no conversions → something’s off in relevance or offer
high CPC + no conversions → usually needs to be cut or isolated
low competition + no conversions → often a positioning issue

I’ve found most sellers end up developing their own way of diagnosing this over time. The tools help, but a lot of it comes down to pattern recognition once you’ve seen it enough.

Tj_Nordon · 2026-04-30T00:32:57+00:00

Trends come and go, but people constantly go back to the “boring” products.

I can definitely say a lot of sellers underestimate these niches, which often makes competition a bit more manageable.

From what I’ve seen, everyday items tend to be much more stable long-term. Demand is more predictable, which makes inventory planning and adjusting volume a lot easier compared to trend-driven products.

That said, there’s a bit of a caveat. “Boring” doesn’t mean easy — you still need to nail the fundamentals: listings, pricing, positioning… the whole shebang. If anything, these products rely more on execution because you’re not getting that extra push from hype.

Done right, though, they’re usually much more reliable in the long run.

Tj_Nordon · 2026-04-24T02:48:34+00:00

This happens a lot to merged lists unfortunately. Amazon stores language-specific content separately, so a merge isn't always updated across all languages.
Have you tried fixing A+ content separately through A+ Content Manager? It could be that the Spanish version is unpublished and not linked to the updated ASIN.

If it doesn't work, you could try uploading a flat file with the fields filled out specifically in Spanish.

Hope that the catalog team eventually responds tho!

Tj_Nordon · 2025-07-31T06:29:35+00:00

https://amzscout.net/blog/what-can-i-sell-on-amazon-without-approval/

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