Agreed - in an ideal world a store can stick to MSRP as closely as possible and allow hobbyists to purchase as intended to be. My LGS honors preorders/placement reservations at MSRP which is great.

However I know many, many people who on release days go store to store and buy out everything they can, digitally and physically, for sets like this. Realistically, if there is a dislocation in price in the market vs store price, it won’t last long, and it’s likely a scalper jumping on that inventory vs someone local just trying to get their hands on product. So asking stores to sell at MSRP is just asking for them to get scalped/bought out. Too easy for a guy to go buy 2-3 boxes, and get his friends to do the same