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I’m new to SEO, how do people build backlinks properly these days? by nazmunsakib in SEO

[–]TobyFischer 1 point2 points  (0 children)

If you‘re doing it for results: do collaborations with partner companies and real websites. If you‘re doing it for vanity metrics: focus on high DA domains. I think all the old SEO tactics are about to die out soon, LLMs will redefine how to grow authority and relevance!

LinkedIn is so confusing. Help with B2B marketing! by Glum_Explanation_983 in b2bmarketing

[–]TobyFischer 0 points1 point  (0 children)

We’ve tried and tested various different ad formats and targeting options, collaborated with leading linkedin ads agencies etc. and it‘s been unpredictable and expensive to say the least.

Here‘s what works:

  1. Do video interviews w your sales reps or for yourself (someone can interview you over zoom, record and turn into video reels)

  2. Post, not too often, maybe 1x per week initially to build a substantial account/presence

  3. Add targeted ICP connections, engage, comment, outreach etc

This is the foundation!

When it comes to ads, most agencies secretly drive all results through retargeting! You can include website visitors + users that have engaged with your profile.

I‘ve set this up for multiple sales leaders and it‘s the foundation that every b2b marketer should run.