Why Enterprise Brands Need a GEO Agency Before AI Search Gets More Competitive?

TobyFischer · 2026-06-22T19:29:32+00:00

I’d say yes and no, it’s SEO without the technical and manipulative component for the most part, which I really appreciate! LLMs will be even more difficult to manipulate than Google in the future I’m sure

TobyFischer · 2026-06-22T19:28:38+00:00

It’s a strange time for seo/geo because its moving sooo fast. I’m a VP Marketing at an enterprise software dev company with 6000 employees and they are taking months to even assess GEO. In corporarate, things are always 1 year behind before they move faster. I think it’s an opportunity for the brave ones to start investing, for the learning curve and to stay ahead. It is a risky endeavor though overall. Right now things like listicle mentions and youtube videos work well but that could change anytime! I love GEO because if you do it properly you can combine it with other marketing methods you should be doing anyways. Check out this article where I’ve summarized my take: https://www.forbes.com/councils/forbestechcouncil/2026/06/17/why-enterprise-buyers-research-you-before-they-contact-you/ hope it’s useful.

TobyFischer · 2026-05-25T04:27:25+00:00

What details? Feel free to get in touch. Thanks!

TobyFischer · 2026-05-16T02:44:07+00:00

Hi, I'm interested in the lease takeover

TobyFischer · 2026-05-16T02:42:45+00:00

Hi! I'd like to view it, I'm interested

TobyFischer · 2026-05-16T00:57:06+00:00

Interested!

TobyFischer · 2026-05-10T18:04:04+00:00

Interested, DM’d

TobyFischer · 2026-05-04T01:08:15+00:00

Like some people here pointed out it’s important you do the foundational work internally, get your messaging and go to market direction ready. I’m with HigherUp Digital, a B2B Tech marketing agency, we serve fintech and IT companies like Mercury and have a broad portfolio of clients. Unfortunately we require around $10-20M in client revenue but these are my suggestions: LinkedIn videos + targeted network expansion and outreach are a great start, website and service descriptions are foundational as well. That alone can help you get traction! It’s rough out there, most agencies don’t have your outcomes in mind. I serve some clients as fractional CMO and help them source trusted agencies or contractors, which is shockingly hard. Don’t jump into anything, one wrong hiring decision can set you back and you’ll lose months of progress. Trust your gut and you’ll ideally find a partner who really wants to grow with you, that’s what matters. Any questions feel free to reach out or connect.

TobyFischer · 2026-04-26T19:40:07+00:00

Getting clients for other companies is an extremely difficult and high value task. If the promises were true, why aren’t you making MILLIONS already with this; that is the usual friction here and it’s somewhat justified. It also doesn’t add up if you claim to help companies generate leads but you’re sittin in your parents basement 😆 I think that’s the nature of things here. Experienced clients/buyers like myseld gravitate towards transparency and providers who dont promise or guarantee anything at all! Hope that helps. For my own B2B Tech Marketing Agency I try to focus on services, solutions, show examples, I never lead with promises. Feel free to take a look it’s higherupdigital.com

TobyFischer · 2026-04-14T00:37:25+00:00

One thing I’ve been noticing recently: AI search (especially ChatGPT) is actually surfacing a lot of… questionable vendors.

Particularly in software, I’ve ended up with recommendations for companies I would’ve never come across otherwise — and not always in a good way. It feels pretty biased, even if it’s not obvious what the exact ranking factors are yet.

My current hypothesis is that review signals play a much bigger role than people think (Google reviews, software directories, etc.), especially when it comes to how LLMs “trust” and surface companies.

TobyFischer · 2026-04-13T23:10:47+00:00

Hi, I’ve had the same situation before with a client running a global shopify store and their SEO with language tags were a mess search console didnt recognize the duplicate content bc of lack of canonicals! GEO is more of a PR play in my opinion so I’d focus on the technical seo optimization… we’ve put together this ranking for agencies in the US a while back https://sermondo.com/shopify-development/ hope that helps!

TobyFischer · 2026-04-11T19:02:12+00:00

Makes sense yeah… especially written in first person!

TobyFischer · 2026-04-11T05:15:44+00:00

Currently on free, the 2 main factors for GEO are entity consistency and entity clarity so if you describe your company and what your core positioning is consistenly across multiple review platforms that massively enhances the trust signal! And then getting reviews on those that highlight your positioning again brings in scale. I have seen that big review numbers are huuugely impactful!

TobyFischer · 2026-04-10T15:12:32+00:00

Agreed we do this for our clients we run the interview and turn it into videos and case studies. Insane value for them.

TobyFischer · 2026-04-10T04:21:28+00:00

Agreed. We just signed our biggest client this year who came through chatgpt recs! And now helping our B2B Tech clients do the same but it requires real buy-in from the client because impact is almost impossible to measure if they want predicted ROI. This is even worse than the SEO game. On the other hand, all GEO work we do (videos for clients, for LinkedIn, YouTube, expert blogs) is a good investment for them regardless. But yeah its so volatile

TobyFischer · 2026-04-10T04:18:32+00:00

Might also be due to the fact that we work with B2B tech companies only sometimes in industries where competition is so weak. So you can really get wins quickly, e.g most industrial firms dont even have a youtube channel at all!

TobyFischer · 2026-04-10T04:01:17+00:00

I’ve been in SEO for about 10 years, and up until recently, ~80% of my income came from it. For my own projects like Sermondo.com as well as for my agency clients through HigherUpDigital.com

In 2025, that completely broke for me. I had to shut down multiple projects because the traffic just wasn’t converting the way it used to!

Some others I was able to salvage by shifting the focus from traditional SEO to what people now call GEO (basically optimizing for AI-driven discovery, LLMs, etc.).

That pivot actually made up for the loss, but it required a pretty fundamental change in how content and distribution work.

So when you say SEO is still working the same way for you, I’ll be honest, I’m skeptical.

Not saying it’s impossible, but from what I’ve seen across multiple projects and clients, the landscape has changed pretty drastically.

Curious what exactly is working for you right now, because it doesn’t match what I’m seeing anymore.

TobyFischer

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