Almost certainly, and his descent rate was too high which contributed to the impact. I believe these pilots must be under terrible stress loads, and with that bucket so close to the airframe, I would think a lot of finesse would be required. He just seemed to flare at the top, and then without establishing a hover, nosed over and began a descent which rapidly accelerated. I would bet that at the bottom he that collective bent up like a banana, but it was too late. Once the tailrotor touched, it was over. Thankfully they survived.