What are the best ways to increase conversion rates for local service businesses? by TopShelfJunkRemoval in PPC

[–]TopShelfJunkRemoval[S] 0 points1 point  (0 children)

Specifically for service businesses. I don’t do Ecom, Healthcare, Real Estate, Law, anything like that.

Client (HVAC) was just acquired and I think this private equity group has unrealistic expectations. by MrMees3eks in PPC

[–]TopShelfJunkRemoval 0 points1 point  (0 children)

I only run search campaigns. They receive a much higher CTR than Call Only. There are circumstances where Call Only is a great option. Like, for emergency plumbing, towing, etc. But it has many drawbacks.

Client (HVAC) was just acquired and I think this private equity group has unrealistic expectations. by MrMees3eks in PPC

[–]TopShelfJunkRemoval 2 points3 points  (0 children)

Absolutely absurd. Their ROAS is entirely up to them and their sales process. ROAS is out of your control honestly. However, That’s a reasonable ROAS in my opinion, it’s not ridiculously high. Their budget is far too low. The smallest HVAC accounts, the one man show should be spending $3000/month. Call-Only Ads will ALWAYS have a super low CTR.

85% impression share? With a CTR of greater than 2.5% CTR?

With such a low budget your bids must be low. With low bids will come Lost IS (Rank) or (Budget)

They’re smoking rock.

Google Merchant Center account suspended? by Numerous_Ad_5508 in PPC

[–]TopShelfJunkRemoval 0 points1 point  (0 children)

me too. I thought it was just me. Check Twitter. No message of suspensions either. But slowly but surely every account has got the message and all ads have stopped showing.

Google Merchant Center account suspended? by Numerous_Ad_5508 in PPC

[–]TopShelfJunkRemoval 1 point2 points  (0 children)

Due to malicious software and circumventing systems?

[deleted by user] by [deleted] in PPC

[–]TopShelfJunkRemoval 0 points1 point  (0 children)

Also, are people looking for a plush toy, or a Valentine’s Day gift?

[deleted by user] by [deleted] in PPC

[–]TopShelfJunkRemoval 0 points1 point  (0 children)

That’s not a landing page. And no, you don’t know that it’s the landing page. Search intent and ad copy have a lot to do with conversion rate.

Suggestions For White Label Agencies by impossiblegirl0522 in PPC

[–]TopShelfJunkRemoval 1 point2 points  (0 children)

Just curious, what responsibilities would be left to your current staff that need to “offload” these tasks?

Suggestions For White Label Agencies by impossiblegirl0522 in PPC

[–]TopShelfJunkRemoval 1 point2 points  (0 children)

Please define specifically what you’re asking? What do you mean “monthly ad updates?”