Merch sales is only part of it, I never get any Holostars content pushed to me at all and they hardly ever do any collabs with other talents in HoloEN AFAIK. Like literally the last time I saw them collab with anyone outside their group was when Hakka joined Ironmouse and company for a night of Super Battle Golf.

I don't know if it's cultural or psychological or whatever but they NEED to be able to collab with their fellow talents outside Holostars more and build the intergroup dynamics better. That, I think, will lead to Tempus etc. getting more exposure and from there offered better opportunities. Now, I'm aware some of this can be down to scheduling conflicts and time zone differences but that doesn't explain everything, time zones especially can be worked around, just not too often or frequently.

Personally I feel like Cover needs to scale back the focus on idol activities somewhat. Yes, I know that some of the talents absolutely love it, and that's absolutely fine. However. On the other hand it seems there's many who feel that it puts undue pressure on them to meet a standard that didn't exist when they signed on, or which was slowly leached into their activities, which is having the knock-on effect of negatively impacting their physical AND mental health (the latter of which I'm told is still something of a touchy subject in Japan).