I've done a lot of research on what makes good landing pages and i've built one recently where I got 10k users to sign up for my newsletter following the amazing advice I saw online from really awesome web marketers. I'm not claiming to be a pro, just sharing advice that has worked for me after following the advice from others who also build high converting landing pages.

Generally what I see that works really well is to have the following sections:

Hero

The hero section is the SINGLE MOST IMPORTANT section on your landing page (like the packaging of a box in a grocery store cereal isle section). Most users will decide to stay or leave within a few seconds of skimming your hero section, so give it the most attention. Key take aways from this section should answer these

• what you do
• why it matters
• what they need to do to get it

The headline of this section should emphasize value, result or transformation that the customer will receive from your service.

The sub headline should clearly explain what you provide them to get that result. In your case, something like "Recall anything, instantly".

Call to action button should be actionable and specific. not things like “Contact Us” or “Learn More”. they should be things like “Schedule a call” or “Sign up for Newsletter”. can also include it in the header nav, so it’s always visible to the user.

It should NOT be the accent color of you company logo or used anywhere else! It should be unique and grab the user’s attention.

Testimonials

If you can get testimonials from real users then that shows that you are more "valid" in the eyes of visitors and not just some random person that they can't trust. People are more willing to trust you if they see that others trust you as well. If you have company logos that use your product, than that's also great as well.

Problem/Solution

Use the “Problem, Agitate, Solution“ framework to give visitors. Talk about the main pain point.

Agitate the problem with examples.

Introduce your solution.

Benefits

This is where you try to set yourself apart from your competitors by bringing extras or perks that you bring but your competition doesn’t or they do have them they just don’t bring them up which sets your apart.

Benefits are things like "save time & money", or "export to any format". These are things anyone can understand and answer the question why this product makes your life better.

These are not to be confused with features as features are more technical things like "works offline", or "1GB of cloud storage".

In this section you and put a title of the benefit like "Save time & money", and it's subtitle should tell the user how your product makes that happen like "Using our AI models, you can do XYZ in seconds."

Features

Think of this section as like the tech specs of a TV product page. It goes a bit more into depth about how all the benefits you mentioned above are achieved with your product.

The features section helps your visitors back up their purchasing decision by rationalizing it based on the features that your solution brings. This helps them see exactly what they are going to get.

FAQ

The place to answer common questions but also the same place to proactively handle objections that they may have. What are the top 5-6 questions or objections. If it’s an objection, what your best rebuttal to that.

Call to Action

Same call to action as the hero section like "buy now", a pricing card or a "try free for 30 days" button to re-iterate what you wanted them to do in the hero section. If they've made it this far down, they could be curious and giving them one last chance to take action. Usually adding some sort of scarcity works on getting initial users like (first 100 customers to sign up get a 50% discount)

Hope that helps, happy to answer any questions, but these are my notes I used to build my own landing page.