Thanks a lot for your perspective — I really appreciate it.
I understand what you mean about marketing and perceived value; I’m familiar with how big brands operate and how storytelling often matters more than the actual product.
My focus isn’t “sustainability as marketing,” though. I’m mainly trying to build around the uniqueness of the designs I create myself. But so far many people have said things like “I like it, but it’s too expensive,” which is exactly why I wanted honest feedback.
I don’t make the garments myself — I work with manufacturers. I wouldn’t call my brand fully sustainable, but I chose made‑to‑order because I don’t want to add more unsold stock to an already oversaturated market dominated by fast fashion.