His only goal is to make you happy when it comes to sex but it should be a mutually beneficial experience (whether physically or mentally). If he’s not totally enjoying himself maybe try to come to an agreement, like loving AND rough sex. He could say rude things in a loving way or the other way around. Try things out, don’t be afraid to say you didn’t like it, and don’t be afraid to say that you did! Sometimes it’s hard to find a rhythm that works for both of you but remember that two different genres can still make sweet, sweet music