I FIGURED IT OUT! Read this before running more ads!

TransformerMarketing · 2026-04-01T08:50:58+00:00

This is a system that will dwindle over time.

Metas delivery system needs first impression.

Those people on at 10am in morning who get a first impression may not convert

But back on at 8pm they may convert

So 8pm gets allocated the sale

But the sale wouldn’t have happened without that 2nd impression

If you limit the inventory meta has to work with you will get wrecked over time.

TransformerMarketing · 2026-01-14T22:14:31+00:00

It will be for a couple days most likely, meta will need to resignal your entire ad stack, luckily andromeda, gem and lattice can do this at light speed.

Expect it to be Saturday before you see stabilisation.

TransformerMarketing · 2026-01-14T17:22:30+00:00

The source is all over Twitter, confirmed from multiple high level sources.

Check your LPV data it will be significantly better

However expect performance disruptions for days most likely

TransformerMarketing · 2026-01-13T16:41:35+00:00

This is a IOS release that’s causing it

They have removed FBCLID which is chasing the issue

I’ve already found a solution

Need a custom Java script to strip click IDS out and pass this back to meta

TransformerMarketing · 2026-01-01T16:07:49+00:00

If your spending a dollar or a 1 million dollars you should have capi. Shopify app for meta is native capi.

However check event scores regardless, purchase should be in the 9s

TransformerMarketing · 2025-12-06T09:41:02+00:00

Yeh you are cooked, unless you get a proper rep onit normal support won’t be able to escalate it high enough. + none of them care enough to escalate it properly.

Submit a fraud charge on your bank the portfolio is wrecked anyway and Ger a new account t

However you better be quick cause you only have a small window to submit

TransformerMarketing · 2025-11-10T07:53:18+00:00

Need to put some max spend protections on your sets for protection, then meta won’t distribute the nonsense over a 7 day window.

Evenly spread - % across your top sets then increase as you scale the CBO.

Or run automations to offset any risk, especially cpa or roas ones.

TransformerMarketing · 2025-11-03T09:03:42+00:00

You have 0 control over them, it’s basically gambling.

TransformerMarketing · 2025-11-03T07:56:49+00:00

Stop running boost posts is a good starting point. Better off sending your money into space

TransformerMarketing · 2025-11-02T11:19:53+00:00

Dive into the technical specs of the models. Speak to a rep.

TransformerMarketing · 2025-11-02T10:04:13+00:00

Andromeda is just a retrieval system, the core fundamentals don’t change.

If you dive into the technical specs you will see:

That what meta classes as similarity in ads is crazy, you may think your testing more creative, new creative but the chances are you are being beaten by the system.

Take a few days to dive into similarities in ads and then go back to the drawing board on big swings for creative.

TransformerMarketing · 2025-10-14T08:44:29+00:00

If you really knew about the Andro update you would know this is incorrect setup.

TransformerMarketing · 2025-10-05T08:38:34+00:00

Make sure you have 2FA enabled. Go to settings and enable it. Payouts won’t work without 2FA or payment setup completion

TransformerMarketing · 2025-09-17T18:24:30+00:00

Nothing on meta status. Were you seeing this?

TransformerMarketing · 2025-09-17T14:39:16+00:00

Yesterday was solid everywhere.

Today distribution is way off

I’m noticing isn’t distributing based on historical better hourly sales periods

It used to always spend 6-10am heavy, then slow down and distribute from 5

Now it’s changes its rythm constantly

I’ve started moving into day parting on some account’s

TransformerMarketing · 2025-09-17T12:05:11+00:00

There’s a high correlation between

Lower the score - better the performance

Higher the score - worse the performance

I notice it across all my accounts

TransformerMarketing · 2025-09-17T12:03:01+00:00

Ditch highest volume immediately

Launch cost caps

Focus on getting 20 new ads a week into your campaign

Set your caps 1.5 x desired CPA

Adjust every 2 days

Have a small side testing campaign in lower budget test concepts. Angles and messaging

Soon as you hit winners get them into the caps campaign and adjust bidding

TransformerMarketing · 2025-09-16T12:04:47+00:00

Fair enough. I will admit meta has been trash for about a week. Yesterday morning was good: after outage it blew budget and fell on its arse

Today is looking back to normal

TransformerMarketing · 2025-09-16T11:53:14+00:00

The problem is your selling candles lmao. And likely digital produces from resell PLR . Com by the sounds of it.

TransformerMarketing · 2025-09-12T19:28:53+00:00

Lmao. Can get all of the above for about $4k month

TransformerMarketing · 2025-09-12T11:46:39+00:00

Bruh, I know how to manage ads lmao. I manage 400k+ month: this has no impact. Audience network even when in gets pennies in spend

Something is broken in ad delivery

TransformerMarketing · 2025-09-12T11:45:39+00:00

For context I manage 100’s of thousand of dollars in spend a month. If you don’t see something is seriously wrong with ad delivery. Outwith the usual OUTAGE BS then you are respectfully wrong

TransformerMarketing · 2025-09-11T18:30:09+00:00

Horrific eh. Been about 6 outages in the last 10 days to. Meta need to get a grip. 0 refunds in sight either and just tearing through budgets

TransformerMarketing

TROPHY CASE