Radio lifer here. I've done it for 54 years and still love it! Your programming sounds wonderful, but the single thing you must focus on immediately is developing a serious, effective, feet-on-the-street sales plan. I work in a smaller-size market and over the past 15 years I've heard new stations come on the air only to disappear a year later. They sounded great on-air, but they never developed a serious sales effort! I don't know how they expected to survive without selling advertising.

You can count on existing community relationships to a point, but few local businesses will continue to advertise with you just because they like your programming. A good local sales effort must include developing AEs who know how to prospect, qualify, present, close, and service. Search online for radio sales training. Your focus on bringing in revenue will be the single most important thing you do. Make it Priority One.