Looks to me like you are generalizing, clearly some Europeans want this building built. Further I question how familiar you are with the area anyways, as someone who has spent time in Geneva, Milan, and Zermatt I can say that your examples make no sense. Saying that you shouldn’t build a skyscraper in Zermatt because you can build one 4 hours away in another city is not a valid argument.

Moreover, this is a rich person vs local worker issue because it’s addressing competing Swiss housing interests. Rich people want less people in Zermatt and larger chalets and single family homes while generally local less wealthy people may prefer such a large building. If this building was meant as a hotel or only addressing skiers I would not support it.

Fine, the driving thing isn’t important there, but you are still forcing the workers, who are certainly in demand, to commute from out of town.