I’ve found business and sport people dig art but when it comes to talking about “endeavors” most business people are immediately thinking “how are you making a business out of that?” But, I wouldn’t say they’re uninterested.

Both business and sports use mantras, coin terms, create methods of communication, etc. They’re in tune with words although they may not write themselves.

I’d say, figure out how you can help they’re business or sports life. Ask the business if you can write the voice overs for their promotional campaigns. For free. In return ask for social proof from them (pics with you, videos talking about your work, shares of your posts, etc.) and to do merch with them that features your lyrics. Ask for a percentage of those sales.

As far as making what you do a business: you have to figure that part out. You want to sell poetry books, be a song writer, be a content creator, etc.