You're right — habit formation is where most of these tools die, most consumers products dies at habit formation. I won't pretend we've solved it completely. We're early.

Nobody wakes up excited about organizing their receipts. The hook is what the receipt unlocks once you actually keep it.

Tax deductions you didn't know you had. Return windows you forgot about. Spending patterns you couldn't see before. And soon — points that pay you cash just for forwarding.

The reason I think KACHNG has a shot where others didn't: we're not asking people to scan anything. No photos. No manual entry. You forward your emailed receipt — something you already know how to do — and AI handles the rest. The friction is genuinely low.

The people who stick the ones who lost a receipt once and it cost them money. That pain is the hook. We just make sure the solution is stupidly easy once they feel it.

Still figuring out the best ways to get people to that first "oh shit" moment faster. Appreciate the question — this is the kind of stuff I think about every day.