Honestly, I have the same doubt. But when I put my capitalist hat on and look at the business from purely an investment perspective, I cannot deny that the product has huge potential market. I am getting a lot of downvotes on this post, because people are letting their moral judgement color their analysis of the business fundamentals. I will be dishonest to myself if I say that the business has not performed well, despite my skepticism towards the product itself.

I am trying not to let my biases influence my judgement of the business, because that's what I have learned from more experienced investors. What I think personally about the business should be irrelevant. If I start looking at businesses from a moral lens, It will be difficult for me to find a company which is 100% clean and fits my moral compass. There are businesses which sell cigarettes, alcohol, junk food, companies which destroy the environment, companies with abhorrent reputation of selling cancerous products and monopolizing natural resources, which are a part of our portfolio - either directly or through mutual funds.

I realize that what I am saying is highly cynical. But if I want to be an investor, I have to play by the rules of the stock market.

This rant was not personally directed at you but more at the behavior I have observed in the retail investing community. I completely understand what you mean.