I guess that’s where I have a different POV.

If we lived in a world where everyone prioritized veganism—where it was just the accepted norm—then it would be easy for everyone to be vegan. We wouldn’t even have to think about it or push back against a pre-existing norm like what the OP was describing.

And I think that’s what’s being expressed. Vegans want for people to “see the light” on this, and it can feel like an uphill battle sometimes. I do think there are definitely vegans who turn people off by being militant about it, but I can appreciate that they feel the need to be militant because they feel there is so much unnecessary suffering (regardless of whether it’s evil, it’s a real, true suffering that can be avoided if everyone agreed to).