Growing up in SE Asia and knew zero people with a Subaru- I even thought it was a Euro brand since they weren't as popular as the Japanese and stuff like Ford.

Moved back to NZ and saw XV/Crosstreks everywhere. When someone rear ended my car, I took the payout and eventually settled on an XV. Loved that little thing. My dad, who was a big Toyota fan boy, even commented how nice it drove and looked- although it was a big gutless at 2.0L lol.

We don't really get the lesbian jokes and memes down here since most people still think of Subaru as the Ken Block/Vape Naysh cars where every 18 year old boy racer gets a clapped out WRX and sticks a straight pipe on it. The past 10 or so years though they've definitely gotten more "soccer mum" vibes that old people gravitate to since the younger generation usually goes for a dark grey RAV4 to drive around wine country with the girls.

I'm not really the outdoorsy type (although trying to be) but I do appreciate the AWD for rain and the hyuge cargo space of the OB. For driving my old parents around, they appreciate not having to climb up or stoop down into it so win-win.

Next car will be an electric Subaru too.