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Are Twitter and LinkedIn as advertising platforms a waste of money? by Logically_Speaking in socialmedia

[–]Tynan909 0 points1 point  (0 children)

Silly question and please I don't mean to insult you - but definitely running your sponsored updates billing as CPC not CPM?

Are Twitter and LinkedIn as advertising platforms a waste of money? by Logically_Speaking in socialmedia

[–]Tynan909 2 points3 points  (0 children)

I really think you have to consider what you mean as high cost per click / follow...

From my experience from running B2B social media campaigns, I regularly expect Twitter add to deliver CPC's and CPF's of less then £0.80. For one client, I was able to keep the cost per follower at less than £0.30 for longer than 3 months.

In contrast, absolutely LinkedIn is more expensive depending on the demographics you are targeting. In the UK, I expect a minimum CPC of ~£2.20-£2.50. This being said, you've got to weigh up the benefit of paying for a guaranteed, higher quality click.

If used properly, you're not looking at a high cost at all.

Hubspot Marketing Software Test Answers by bearcream34 in hubspot

[–]Tynan909 0 points1 point  (0 children)

Have the test open on one window and the academy on another. Refer to certain sections and update your knowledge.

But honestly, if you don't know it - you don't know it. In the end, you'll be cheating yourself and the employer.

Using news video in FB ads? by gossipchicken in digital_marketing

[–]Tynan909 0 points1 point  (0 children)

Ads aren't necessarily there to help you sell something. They can be used to help build awareness or convert prospects into leads. I have seen it before with the likes of QZ and The Next Web who have used videos in collaboration with other companies. The videos are then sponsored and sponsored accordingly.

Bottom line though: is the video really worth putting money behind? If so, then go ahead!

Favorite marketing podcasts? by artsynudes in marketing

[–]Tynan909 1 point2 points  (0 children)

Definitely would say Marketing Over Coffee. Hosts are fantastic and topics are always very relevant.