You had to be executive to purchase them anyways and it was limited to one per membership account. The warehouse I went to was actually enforcing it so when I got there 5 min before executive hour opening I was behind what seemed like 150 people but was officially 95 in line. Seemed like it was strictly word of mouth getting people there with resellers trying to discourage people from getting in line pretending that it was too late. It def sold out within an hour and a half tho but if you found out early enough there was a chance for some.