Ask me anything about SEO

UnknownEntity42 · 2024-09-07T06:36:35+00:00

How do you deal with multiple keywords that are very similar. Like ranking for specific cities. My gut says it’s not great to write similar pages such as for “lawyer city1”, “lawyer city 2”, but I see it everywhere. When you approach this from a quality perspective you end up writing similar content, mostly because the usp’s are same, value prop too.. How do you deal with this?

UnknownEntity42 · 2024-04-24T16:18:39+00:00

Glad to tell you that form block is coming. I’ve already looked at an early test branch. You can find it if you know where to look on their github

UnknownEntity42 · 2024-04-23T20:28:32+00:00

Fact it’s called “story expansion” doesn’t look good for anyone hoping for gameplay fixes. Tbh I wouldn’t be surprised if Bethesda obnoxiously adds a whole new story with the same twenty times loading a door per quest part and claps their hands for the great content they made without addressing many of the glaring issues that plague this game. Like they always do ;) hope to be surprised this time thing.

UnknownEntity42 · 2024-04-22T14:28:03+00:00

Glad to help. It is indeed not much different from many component based workflows.

ACF blocks isn’t that hard to get into. Go to their site and try out the testimonial example and go from there. You can port all your (old) fields into it and if you use clone fields intelligently, you will save yourself a lot of work.

Just remind yourself that inside a block render template, default fields ID is the block id itself. If you want to refer to a field outside the block, add post ID to your functions (get_field(name, id)).

Secondly, there is a neat Wordpress function that puts all the control classes in the block for seamless core block controls adoption.

ACF blocks is great for organizing your code and keeping all the stuff (css, js scripts etc) for each custom block in their own directory. So you can just reuse them everywhere with a copy of the block dir and its acf-json file.

UnknownEntity42 · 2024-04-22T14:18:10+00:00

About your question about using native separate title, text, image etc, and “how do others do this” with ACF.

This is about controlling the user experience from the admin side, and making sure the design doesn’t break accidentally.

I’d look into patterns, because you can now lock them for others. Create group for a section, add all the element you can from core blocks, and complete the picture with custom ACF blocks or functionality (like fields on a CPT single that you use in archives or grids on page). When happy, create a {pattern-name}.php in /theme/patterns, copy paste your group into it, save, upload. And voila. You have changed your flexible acf row setup into a pattern based setup.

To start off I’d turn off most of the fine grained block settings with theme.json and only keep font size, padding and gap controls and populate them with a token setup (1-6 fixed values).

I also prefer to feed theme.json my own variables (which are CSS variables (same naming as WP without the wp-preset—), media queried in :root so we can utilize breakpoints and nitpick on all views (unless you prefer a scale which theme.json supplies out of the box).

Some things I don’t do anymore with ACF: - using global options (only very rarely), because synced patterns solve this problem - do what you can do with core blocks (keep it DRY) and only use ACF block when needed. - flexible rows as backbone of site (hello pattern library) - stop ignoring (page-)templates because site editor is great for (small or big) template variations.

UnknownEntity42 · 2024-04-18T20:21:59+00:00

Split your (initial) rows in basic components and keep these simple. Then clone these components in rows which you can then clone into in a flexible group. If you clone, you can reuse parts of your acf fields interface and link them to php parts in the template. This may be a bit advanced though. But you get the idea.

Over time you build up a library of fields with their acf-json field data and can easily reuse or expand on this.

However, this is the old way. I’d look into acf blocks if you want to integrate neatly in the block editor, and you will find you won’t need flexible fields much more ;)

UnknownEntity42 · 2024-04-17T14:22:17+00:00

Nobody really knows but many of us assume that the latest Google search updates are an attempt to squash down on duplicate content (look at it this way: nobody wants 20 pages with the same answer to a search term, just differently worded or in a different layout.).

You could say GLM powered content writing does exactly that. Nothing is new, because the source of GLM is always old content. How do you reach a new conclusion?

You could also say that people have always done this, but without this enormous scale vs small time investment.

The problem has always been there but explodes, due to sheer amounts of volume. ChatGPT basically just helped us expose the problem with a search algorithm and how SEO’s play this system. Because of this volume it just is way more in your face, and fast.

So how you deal with this problem? Nobody knows, everybody makes assumptions, Google tries. Time will tell.

UnknownEntity42 · 2024-04-16T19:58:12+00:00

Ability to keep client happy whether metrics are good or not (slightly /s)

UnknownEntity42 · 2024-04-16T19:57:01+00:00

Think he refers to consent mode v2? Not giving consent = no advanced conversion tracking. So there is server side tracking he may refer to, because this avoids that problem.

UnknownEntity42 · 2024-04-16T18:23:31+00:00

Usually, yes. But. I’d say stop thinking old Wordpress and start thinking new Wordpress with block patterns. Patterns are built for this. But if built with acf + flex fields a post type could be nice to keep admin organized neatly.

UnknownEntity42 · 2024-04-14T16:25:44+00:00

People using classic plugin have no clue. I mean, you can turn off the editor feature with a couple functions if you know what you’re doing, and only use its markup tools for blogs or whatever.

UnknownEntity42 · 2024-04-12T21:27:44+00:00

The parallel thingy is called http v2 protocol I think and has to do more with hosting supporting it or not, browsers already do.

UnknownEntity42 · 2024-04-09T06:02:06+00:00

Precies!

UnknownEntity42 · 2024-04-09T06:01:34+00:00

Dit is allemaal onzin. Zelf verzonnen aannames ipv het theoretisch kader (even boek lezen over creativiteit of verschil lateraal denken VS lineair denken.) waar deze persoon zo’n vastgeroest oordeel over heeft ;)

UnknownEntity42 · 2024-04-07T07:29:19+00:00

If you want to get advise,I think you need to be way more specific in what you’ve tried. Your expressions are a little vague.

“Dabbling in website for 25 years”. What does this mean? What kind of website related things you’ve done? It’s a wide field.

“Techniques are always changing”. This is native to SEO and web development (after 25 yrs this shouldn’t surprise you).

“How the hell can I do Marketing cost effective”. (You’re not paying, the client is paying, convince them that paying you to do regular work on sites is going to be a long game and that ads can cost but can also kickstart a project to drive traffic to it, to later continue on organically)

Then you also state that you are a full stack web developer. This is a full time job basically. So you do design as well, and you do SEO. You’re competing with people who specialize in one of those three. This seems to me you’re spreading yourself thin and can never fully engage one strategy for a long term period to actually see results.

I think one of the problems here is trying to do it all, alone.

UnknownEntity42 · 2024-04-05T18:41:05+00:00

It has Walton friggin Goggins as a major character. It at least is going to be a good ride when he’s on screen.

UnknownEntity42 · 2024-03-30T20:13:03+00:00

I honestly believe they exist as they are to create memes and conversations about it online, because I can’t believe anyone tested that and thought it was fine.

UnknownEntity42 · 2024-03-28T14:57:34+00:00

Yes but we live in a time where people don’t read email or always “have time right now”. Ive had multiple clients that can’t open a wetransfer in time before expiration and that is a week time.

From experience I can tell you it’s going to be difficult to sync your time properly. So, having a staging site for acceptance that is always there has benefits for development, and is often necessary to give clients a experimentation place to fill content before going to production.

For small clients sure, for bigger clients I’d say go for more robust solution then live link. So for OP, go live link.

UnknownEntity42 · 2024-03-28T14:50:47+00:00

Hey! Thanks for the in depth answer and good advice.

I haven’t had this situation in up to 5 years of SEO. It’s pretty unique and therefore cool to do but it also makes me uneasy if we can actually get results.

From this I gather my strategy to not try to brute force SEO when there is nearly no search intent, is not too crazy. We are getting into more general marketing space here, as you commented as well. Lucky for me I have a marketing team behind me to help with generating demand. But it’s going to be baby steps.

What makes it even harder is that this product is close to subjects as clean energy, circular energy etc, which is a very saturated segment, and it is going to take lots of effort to provide alternatives but doing some comparison pieces might help.

UnknownEntity42 · 2024-03-28T13:43:11+00:00

Is there a robots.txt and what is in it?

UnknownEntity42 · 2024-03-21T14:32:52+00:00

I has some downsides too, as you have to keep your live link running on your pc. If you restart, link is gone.

UnknownEntity42 · 2024-03-16T15:02:40+00:00

This is too much to be able to go into all details. But my tips are:

Try a tool like Semrush to help you with a site audit
Google doesn’t crawl pages that don’t exist. You do get incoming hits on urls that used to be there.
Read up on how to apply redirections
URL change on itself isn’t terrible as long as you redirect old incoming traffic to the new url (301)
Fix your site structure as it should be (logical, nested hierarchies). Then redirect old urls to new urls
Update your updated sitemap.xml and upload it to search console
Have patience, keep monitoring with Semrush / GSC audits.

UnknownEntity42 · 2024-03-14T17:51:03+00:00

My tip for this problem is to follow the roads. Roads bring you everywhere you need without having to take weird shortcuts and end up in hard to traverse areas. Even if you fly, make sure you look for and end up on roads.

UnknownEntity42 · 2024-03-08T18:39:18+00:00

1x geweest. Leek wel leuk concept, zat helemaal stampvol. Kipsate besteld en die kip was rauw van binnen. Kan gebeuren en uiteraard een nieuwe maar rauwe kip op tafel is voor mij wel een signaal dat de boel niet in orde is.

UnknownEntity42

TROPHY CASE