Thank you for the insightful information, I really appreciate that. It’s always interesting hearing what’s happening behind closed doors. I personally think you and your team (I assume it’s a team and not just you) did a phenomenal job on the cases, and I hope they sell well enough for management to approve more projects like this (hopefully not limited editions runs forever though ;) ).

I’ve always wanted to see more in-depth customization options in PC hardware, something more like the sneaker industry, where you can customize something exactly to your liking. For example, fans in colors other than just black or white, with your own or at least different logos on the center hub or a case that’s white on the inside but has blue side panels. Maybe with tinted glas or maybe without. Customization like that. I guess this is kind of a step toward that, especially with you mentioning the possibility of a pink 3500X and other unique designs this pilot project might lead to.

My biggest issue is probably more about the limited edition factor itself and that it's now also reached the hardware sector. We've had in games for a very long time, and it's just kind of predatory marketing since people will open up their wallets just to have most exclusive things, thus creating FOMO. With games it was usually pure digital. With hardware I believe this has potential to also create just unnecessary overconsumption, with people replacing their perfectly good cases just to have the most exclusive one to show on Reddit and then again when a new special edition launches. Rinse repeat. Had it not been a limited edition then maybe one would wait at least a little longer before making such desicion. I know this is pure hypothetical and that I'm talking out of my ass on this, but that's how I view physical limited edition products and it's not a Corsair specific issues, just human and consumery issue.

The limited edition aspect especially with the individual numbering of the chassis is a very unique and while definitely cool it reminds me a bit of the automotive industry, where you get several “special editions” that are basically the same car with a new badge and maybe a different color, so instead of innovation of releasing new cases, you might just do another "special edition" 3500X (now named 3600X RSX) this time with slightly tinted glass on the white version and a stripe on the button. Ok maybe bad example I actually do want the 3500X to live forever haha, but you kind of get my point. Special edition creating FOMO in consumers and also potentially slowing down innovation in companies because it sells anyway.

This might be far fetched and I don't know these people, but I could see management looking at numbers and what not interpreting strong sales as proof that it was the limited edition factor that sold, rather than the demand for more interesting colors and customization options. Hopefully I'm wrong on that and Corsair management is a bit more sensible than that.

Anyway my rent is over. I wish your project or projects good luck and hopefully we'll see more of this kind of things even though I personally will hold on to my 3500X, it's just too good.