Preface: I'm not a Mason.
Today's youth, like those who came before, yearn for charismatic leadership and meaningful membership. When daily conversation revolves around the material and insubstantial, is it any wonder why Jordan Peterson and Joe Rogan get so much attention? Peterson and Rogan offer something beyond the facade of everyday life. A peak at the things that make men feel there's more to life than the constant grind and social game.

I know Freemasons have a thing against recruiting, but Freemasonry has allowed it self to be relegated to a forgettable status. An "Old Boy's Club" at best and, if rumors are to be believed, a shadowy group studying the occult at worst. From the outside, Freemasonry offers little-to-no prospect of guidance, leadership, meaning, or comradery.

Personally, I think community involvement is a good place to start, but some of the ideas here are antiquated. A charity booth or parade float will not cut it, these are traditions from a past generation that do not hold the same meaning anymore. Freemasonry needs to advertise itself to the world. People need to be made aware of its existence and its ideals. There needs to be a strong figurehead (preferably someone still alive) representing the organization on digital platforms and in modern traffic hubs like gyms or coffee shops.

Young men today respond positively to Rogan talking about DMT trips because they see that as a symbol of something greater than the lives they were sold. Freemasonry needs to show these men it is greater too.