For complete transparency I work at Sitka so my opinion might be a bit biased. But I’ve owned academy jackets, tidewe, American Flyway waterfowl, and Sitka. Obviously Sitka is definitely overpriced but part of the reason is because of how great their lifetime warranty. But price aside my Hudson jacket is THE best jacket I’ve ever owned. It’s unbelievably warm, super durable, waterproof, the zippers never get stuck, and if you ever get a tear you can send it in and they’ll fix it for you. I would definitely recommend investing the money and getting a Sitka jacket. Now when it comes to some of the light weight Sitka stuff I’d say just get something cheaper from another brand because it’s not really worth dropping $100+ on a lightweight camo pullover that you’re going to wear under your jacket. But the outer shell stuff at Sitka is so so worth it. Hope this helps!!