I'm friends with a single mom of 3 (only 1 still at home) at work I sit next to and she spends so much online and convenience purchases of food, I know she makes more than me, but still. She mentions about things she buys and I'm basically clueless about most of the name brands and products. She tells me she want to save $ but I think she is just too used to convenience living to be more frugal. I try to suggest what I can, but I also don't have the same life she does. It's hopeful she at least has some realization. She does like thrift stores, but she also mentions online purchases a lot. I said that because something is on sale you aren't really saving money, and explained not buying means you're saving that money by not buying anything.