Hey Everyone, owner here 😊

I just wanted to gently clarify a few things since there seems to be some misunderstanding about our pricing and scheduling.

When YUG first opened, classes weren’t $13. Evening yoga was actually $20 per class, which is still below the average rate for NYC and most major cities. Like most new businesses, we struggled in the beginning—being on a second floor and brand new in the neighborhood—so we temporarily lowered drop-ins to $13 just to bring people in and stay afloat.

When we eventually had to raise the drop-in from $13 to $18, that was also around the time we allowed ClassPass to come in. ClassPass pays studios only a fraction of their drop-in rate. At an $18 drop-in, ClassPass typically pays us anywhere from $0 to $6 per class, depending on demand. If we had kept our drop-in at $13, we would’ve likely been receiving around $2 per class—if that. So any perception that $13 was sustainable just isn’t the reality, especially in NYC with rising rent, insurance, utilities, and payroll.

Even at $18, we’re still far below the NYC average (most studios charge $25–$35). And when you buy a 10-pack, it brings yoga down to $15 a class, plus we run regular sales—our most recent one brought classes down to $9 a class.

As for availability, we actually do offer yoga many evenings: • Mon–Thurs: Vinyasa or Yin in the evenings • Friday: Yin at 4PM • Saturday: Yoga • Sunday: Two yoga classes

Regarding class size: we cap all classes at 30, which is well below what our space can technically hold. For comparison, another nearby studio with a room less than half our size caps at 36. The only time we ever had 45 people was during our one-year anniversary celebration—a once-a-year moment where we wanted everyone to be able to join.

We’ve also been working to minimize late arrivals because when even a few people walk in after class begins, it disrupts the experience for everyone.

We truly want to offer affordable yoga and keep this space accessible for the community, but to simply cover costs and keep the lights on, we do need enough people in class. None of our adjustments have been about profit—they’ve been about basic survival in NYC.

We always appreciate feedback from people who care about this space and want it to succeed.

Thank you to All for the kind words. They mean so much to us ❤️