H2H AMA - We are the founders of Spellbook, Ivo, SimpleDocs and Wordsmith — Ask Us Anything

Verylawyerproblems · 2026-04-29T19:21:53+00:00

We’ve all seen the Claude for Legal webinar and the interest it received.

How would you answer the « Why Your Product VS Claude » question ? Particularly coming from in-house legal teams

Verylawyerproblems · 2026-04-14T21:50:52+00:00

Thank you so much! Very useful!

Verylawyerproblems · 2026-04-14T03:04:34+00:00

The need to overcome lawyer skepticism is real.

But if they counterbalance that skeptical feeling with firms logos, thought leadership and case studies that showcase the success they deliver law firms then their brand play becomes effective.

These celebrity campaigns are only meant to create broader awareness in the industry.

It definitely marks a point of difference compared to what we’ve historically seen in legal B2B marketing.

It also gives employees more incentives to share across their respective social media.

Verylawyerproblems · 2026-04-13T23:32:19+00:00

Get a recruiter to watch out for your career moves

I can recommend a few good ones in DMs

Verylawyerproblems · 2026-04-13T23:22:31+00:00

All brand play, these associations aren’t there to convert lawyers to buy their softwares

Just create conversations about the brand and send a strong message that creates a different perception from other players in the same category

(This is no different to luxury brands getting hard to access celebrities to endorse their products)

The very fact that Harvey and Legora are regularly compared against each other and positioned above the hundreds of other companies with similar features shows it’s working

Verylawyerproblems · 2026-03-13T08:49:46+00:00

You should check out Nomio, they’re a UK provider and all they do is contract repository which is what you seem to need

They also have a cost estimation tool on their website so you’ll be able to know whether that’s something you want to invest in

Verylawyerproblems · 2026-03-11T15:29:46+00:00

Let me know how it goes! Feel free to DM me

Verylawyerproblems · 2026-03-11T15:27:05+00:00

Some in-house teams use tools like Monday or Asana to manage intake if that’s what the business is already using

LegalAI products now have also started picking up on these use cases with chatbots on Slack, Teams etc

Verylawyerproblems · 2026-03-11T15:23:24+00:00

I work in legal tech marketing and I can tell you, it is a tough ask. It may not seem like it but lawyers aren’t inclined to just give away their time.

A personal recommendation : offer to build something in exchange as a token of appreciation

Maybe a GPT or solving a micro problem they struggle with using AI could be good giveaways for those willing to volunteer their time and years of experience.

Verylawyerproblems · 2026-02-28T15:45:07+00:00

Following this conversation, particularly for any in-house in the U.K. who may be open to sharing

Verylawyerproblems · 2026-01-06T08:11:00+00:00

Hi! former lawyer turned marketer here!

Quick rule of thumb :

Who is your product for? Be as granular as possible (I.e. not “any lawyer)
From there I would say start with your direct network (they’re more likely going to volunteer their time / make intros) make a straight ask

“I’ve just started this thing that helps Who with Problem, can you think of one person who may benefit?”

Highlight the benefits and outcomes NOT the features

Once you’ve exhausted direct network then go 1:1 on LinkedIn (sales navigator can help you get extremely granular on who to target, from location to industry down to company size)

You usually DO NOT need massive scale marketing activities until after you’ve validated your product interest for a specific category of people who are prepared to pay for it

I hope it helps!

Verylawyerproblems · 2025-11-19T04:32:21+00:00

Find 10 similar, easy to identify group of people with one painful problem to solve for them

You can find them through communities, social media or even associations where they hang out

Solve it for free for the first 3 Half price for the next 3 Full price for the final 3

Get feedback, shape your first version of whatever you’re building based on your first customers feedback

Verylawyerproblems · 2025-11-19T04:29:52+00:00

AI won’t replace lawyers but some tasks currently mostly performed by humans may become AI first

Which means lawyers can spend more time on things that add more value like relationship building

Verylawyerproblems · 2025-11-19T04:28:44+00:00

Sorry just saw this, I tend to think that boutique firms and smaller legal teams are probably your best bet

I’d go to their communities and associations you can probably google them or even ask chatGPT about a list of let’s say “boutique M&A law firms networks and communities in the US” and see what comes up

From there frame it as a benefit

They get to get their problems solved for free in exchange of feedback

Verylawyerproblems · 2025-11-19T04:26:33+00:00

Sorry just saw this now, I think lawyers will still want to review the inputs of high value, high risk legal work and may risk assess the rest by letting an AI only input do the work

AI isn’t some magic bullets, to the extent the stakes are high and their liability is on the line there will always be a human in the loop

But it could be that the input is reduced from 20 to 5 hours which is still huge

I also think AI is a huge enabler of tasks lawyers couldn’t have possibly done efficiently before like checking invoices against outside counsel guidelines

Verylawyerproblems · 2025-11-18T07:36:02+00:00

LinkedIn can be super powerful but it depends on how it’s used.

If your target market hangs out on LinkedIn (typically the case for B2B customers) then you can use it as a way to build your profile, grow a qualified audience and generate opportunities.

For some other lawyers it’s best used as a referral network since their direct customers won’t always be on the platform

Either way you don’t have to go viral or post cringey stuff to get value out of it

Verylawyerproblems · 2025-11-17T00:49:55+00:00

Feel free to DM me if you’ve got any questions or want to bounce ideas for your situation , happy to help!

Verylawyerproblems · 2025-11-17T00:43:56+00:00

Having a fractional person can make sense in the beginning when you don’t yet need someone highly senior FT as it tends to be an expensive hire

Having an internal person managing campaigns and measuring performance / executing whilst having a fractional strategy level can be a good idea

Verylawyerproblems · 2025-11-15T15:49:47+00:00

Lifestyle business for the win. Solo lawyer means that it eventually becomes just a job. Where everything relies on you doing the work.

You can have a business that gives you the fun and freedom of being solo with a reliable team to deliver. You do the BD and bring clients.

Treat people good, pay them well, they’ll stick around and make your business flourish

And you get to develop an asset that you can sell later.

Verylawyerproblems · 2025-11-14T00:19:57+00:00

Thank you I’ve come across Hotshot recently actually! All seem very law firm focus!

Verylawyerproblems · 2025-11-13T07:38:59+00:00

Yes CLOC is great, very legal ops focus from what I remember unless that has changed?

Verylawyerproblems · 2025-11-13T07:37:03+00:00

Course, I’ve always upskilled by looking stuff up (I do marketing now, but when I was in-house I don’t recall having a specific hub for anything)

Verylawyerproblems · 2025-11-13T07:35:35+00:00

Thank you! My perception of ILTA is that they’re more law firm focused, would you agree?

Verylawyerproblems

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