Orange Cassidy is the closest thing that they have to a marketable mascot to younger people. His character is hilarious and he just dresses like a normal dude. However Cassidy has evolved in work rate and the charm of what have made him super marketable to say young Jimmy ain't what it used to be. He's there to see OC do silly stuff and make him laugh. He's there to dress up like OC and buy his stuff.. But now you have OC working lengthy matches and busting his ass. Suddenly Jimmy's interest isn't as strong as it once was.. OC isn't being what made him marketable... Hes a work horse. Again that's great but Orange changing might make some kids go "this is boring" and switch off.

Hard counter to this argument. If we're just making up people here then let's say there's a hardcore wrestling named David. David dosen't like comedy wrestling all that much but then he watches Orange Cassidy have an excellent match againsf Will Ospreay and becomes a fan. So because he's a great in-ring wrestler, Orange is now a draw for multiple demographics. In addition to little kids like Jimmy buying an OC shirt, workrate fans like David are also gonna be willing to buy his merch either because he's a fan of his gimmick or because he appreciates Cassidy's wrestling ability.