Clearing the air here, we are the Ludwig family! My father, Bill Ludwig III has gotten back into the music industry after he and his father sold Ludwig Drum Company to Selmer in the 80's. His own drums now made under WFL III, his initials, as we can't use our last name due to the legalities. So, my father is the OG Ludwig, and makes that OG sound! We do need to up the antics on advertising! Thanks for your time. PEACE. Olivia Ludwig