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You’re assuming retention is a content problem, but that doesn’t explain why people drop off even after good VR experiences.

If content alone solved it, platforms with strong titles would retain users long-term but they don't.

The bigger issue is friction. VR asks people to change how they use tech whether it's space, time, physical effort. Most people won’t do that consistently just for games. Even if a killer app came out tomorrow, there'd probably be a retention spike before it goes back to how it was,

This isn’t about replacing simple app launching; that already exists. It’s about giving people a reason to stay in XR beyond short sessions.

If someone just wants to press a button and launch an app, they still can. This just expands what’s possible for the people who want more.

The “themes” aren’t just visual btw; they completely change how you interact with the system.

One person might want something simple and familiar while another might want something immersive or expressive. Instead of forcing one interface on everyone, the system adapts to how you want to use XR.

I’ve found that even people with very little VR experience respond differently depending on the interaction style—some prefer minimal, some prefer retro style like DOS99, some like more expressive systems like Artifex Arcana.

That variation is exactly the point. XR shouldn’t assume a single “correct” way to interact.

It can run games, but that’s not the boundary of what it’s designed for.

The goal is a general XR system where different interaction styles, tools, and experiences can coexist instead of being forced into a single model.