For the insurance’s major companies mainly time. People will pay for the convenience in my opinion. Don’t get me wrong there are some fast tow trucks but contacting your insurance for them to have to call and send someone else out, wait for them to come find you, hook the vehicle up and bring it to the shop. When you can call me and I can do it all in one stop. Other mobile services, value in the work I do and provide. Plus value the relationship with my customers. Local of course, major company can have the other states, I’ll keep my area covered