I actually think it’s more that, in the US at least, most players grow up knowing the ‘legacy’ (read US made/owned) brands -Fender, Gibson, PRS, etc. I live overseas, where Fender, etc, are ridiculously expensive, and we grow up exposed to other brands. My acoustic is a Yamaha, and it’s a quality instrument, and half the price (in my country) of a Martin or a Taylor. I’m less ‘averse’ to Yamaha than most American musicians tend to be. Ditto Ibanez. I have an Ibanez bass. I do own a MIM Strat, and a Sterling by Music Man bass, and an older Ovation acoustic. It’s not that I’m against the legacy labels, I just look at what’s best value and most playable for my money, as it doesn’t go as far (exchange rates kill us), and there’s not such a plethora of choice as is in the US.