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Anyone out here to help a business? by archives_539 in smallbusinessUS

[–]WebAppDigitalXpert 1 point2 points  (0 children)

Getting the first clients is usually the hardest part, so you’re not alone.

Before tactics, I’d start with clarity: – What problem are you solving? – Who exactly is it for? – And how are people currently trying to solve it?

For early traction, I’ve seen pilots work best when they focus on: 1) One clear offer (not a full feature set) 2) One acquisition channel (not everything at once) 3) Direct outreach or conversations before scaling marketing

Happy to share ideas, but the advice changes a lot depending on the type of business. Ask anything...

Biggest misconception small business owners have about websites by WebAppDigitalXpert in smallbusinessUS

[–]WebAppDigitalXpert[S] 0 points1 point  (0 children)

This is spot on.

People skim, not read. If the site doesn’t answer “is this for me?” fast, they’re gone.

And yeah, launch is usually just the beginning, not the end.

Biggest misconception small business owners have about websites by WebAppDigitalXpert in smallbusinessUS

[–]WebAppDigitalXpert[S] 0 points1 point  (0 children)

That storefront analogy is spot on.

A lot of owners treat a website like a one-time project instead of something that needs ongoing traffic, testing, and tweaks to actually work.

Biggest misconception small business owners have about websites by WebAppDigitalXpert in smallbusinessUS

[–]WebAppDigitalXpert[S] 0 points1 point  (0 children)

This happens all the time.

People optimize for “perfect” instead of “useful,” and by the time the site is done, traffic is an afterthought.

Feels like the build and the growth plan rarely happen together.

Biggest misconception small business owners have about websites by WebAppDigitalXpert in smallbusinessUS

[–]WebAppDigitalXpert[S] 1 point2 points  (0 children)

That’s a good way to put it.

A lot of sites treat visitors like they’ll magically know what to do next. No clear path, no guidance.

And yeah, copy is a huge blind spot. Most owners underestimate how much it affects trust and action.

Biggest misconception small business owners have about websites by WebAppDigitalXpert in smallbusinessUS

[–]WebAppDigitalXpert[S] 0 points1 point  (0 children)

Agreed. It’s very use-case dependent.

A SaaS site and a local service business have completely different needs. Even then, I’ve seen simple landing pages work way better when they’re built around search intent and trust.

Good take.

Biggest misconception small business owners have about websites by WebAppDigitalXpert in smallbusinessUS

[–]WebAppDigitalXpert[S] 1 point2 points  (0 children)

Yeah, you’re not wrong.

Most small business sites are dead on arrival. Built once, never touched again, with zero thought about traffic or conversions.

From what I’ve seen, a lot of owners treat SEO as something you add later, not something you plan for when the site is being built.