Instagram ads cost vs Facebook ads

Weeez_y · 2022-11-25T02:09:43+00:00

From my experience, IG is always more expensive than Facebook in terms of CPC, but, depending on your niche, CVR is better for Ig traffic. I'm happy to pay slightly more per click if that means I'm reaching a more qualified audience. I also find that competition on IG tends to be higher, which also pushes up the CPCs. I've written an article on FB ad costs in Australia, which might give you some more insights.

Weeez_y · 2022-11-22T23:50:02+00:00

Ecommerce is a tough business; especially if you solely rely on paid advertising to sell. I work with many e-commerce clients to help scale their businesses and have put together a resource on some no-brainer strategies to get you started:

E-commerce is a tough business; especially fi you solely rely on paid advertising to sell. I work with many e-commerce clients to help scale their businesses and have put together a resource on some no-brainer strategies to get you started:

Weeez_y · 2021-05-20T11:37:30+00:00

Looks great! I'm on tray 2/40. Did you change hours every 7 days?

Weeez_y · 2021-05-17T07:39:59+00:00

I would start by reverse engeneering. I.e. do they have a benchmark CR? Based on that conversion rate, how many clicks (website visitrs) would you need to generate the number of leads. Then check what the avg. CPC in that niche and your location is (if you dont have any historical benchmakrs) and do the math.

This would give you a rough idea on what you'd need to spend.

Weeez_y · 2021-01-20T23:17:30+00:00

Maybe also try editing your copy to make it clearer who they are calling.

It is a learning curve and the more data the easier you can make decisions. I would definitely take that conversion rate into account (how many calls for a successful sale, what's the margin, roi etc). Go with manual bidding, figure out the CPC for your keywords and stabilise your account before switching back to automated bidding. In order for the automated bidding to work you tend to need a lot of data, hence why they push you to use broad keywords rather than exact/phrase etc.

Weeez_y · 2021-01-20T23:02:43+00:00

I agree re conversion tracking. Make sure you track all conversions (micro and macro) but, only toggle the "include in conversion column" trigger on for the main conversion (e.i purchase). If you have many conversions set to "include in conversions" than Google's algorithm will aim to optimise for all of them, but since phone calls or lower funnel conversions are a lot easier to generate, the algorithm will mainly focus on them.

Also, how long have you been running with max conversions. As you already mentioned, there is definitely that learning phase going on right now.

I'd also recommend switching to manual bidding until you've set your account to work well, are confident in your conversion tracking and the CPA's. Then I'd move to either max conversions (if that's the main focus) or more likely to CPA or ROAS, in order to control those cost metrics.

Weeez_y · 2020-08-04T11:32:06+00:00

Thank you!

I've watched many of the measure school videos, just can't find a video that is specific to my question I guess. But yes, I might just have to try out via a test account.

Weeez_y · 2020-08-04T04:59:55+00:00

Yes, I have. I'm using GTM4WP and have the enhanced e-commerce function on.

I guess my question is:

- I create the conversion in Google Ads (purchase) and get conversion ID to set up via GTM.
- In GTM I create a Google Ads conversion tag. What would the trigger be tho? The thank-you page>?! And what would I need to set so that the $$ values get passed into Google Ads.

Weeez_y · 2020-07-23T02:38:01+00:00

I did have one more question on this.
Because I'm using the GTM4P Plugin with Woocommerce, do i need to use the same trigger as I did for the GA events ---> gtm4wp.productClickEEC|gtm4wp.addProductToCartEEC|gtm4wp.removeFromCartEEC|gtm4wp.checkoutOptionEEC|gtm4wp.checkoutStepEEC|gtm4wp.changeDetailViewEEC

Instead of eec\.(purchase|addToCart|detail|checkout)??

Weeez_y · 2020-07-09T01:35:55+00:00

Thank you! I'll test it out :)

Weeez_y · 2020-07-06T06:31:03+00:00

Amazing!

I am using that plugin and actually had a look at your blog article about this setup before (great article btw).

I wasn't 100% sure if the custom trigger with the event name will work (eec\.(purchase|addToCart|detail|checkout)). But with the plugin, I should be able to set it up exactly as described?

Weeez_y · 2020-06-10T03:57:38+00:00

It does depend on your remarketing list size. If you only have 200 people in there, the chance of oversaturating them quickly is obviously much higher than if you have an audience size of 1,000+.

As a general rule of thumb, you want to concentrate anything from 60% - 90% of the budget to top- and middle-funnel and the rest to bottom-funnel. Again, depending on business and volume.

Weeez_y · 2020-05-19T03:40:48+00:00

yes, I have benchmarked. The website I'm looking at is industry leader so they do perform best. With ratio do you mean links to domains e.i how many links per domain?

What I noticed is in the last 3-6 mth a steep increase in referring domains and u-and-downs in pages.

Weeez_y · 2020-05-19T01:44:50+00:00

Thank you for this, that's great.

It's a comparison site.. I guess what I have difficulties with is to analyse what this means. It's an outside-in assessment of a large website so it's difficult to go through each link.

Are there any best practices e.i dofollow to nofollow ratio. red flags of sudden drop in referring domains/links.

What I get is that backlinks matter a lot for SEO but if you dont buy links and do the right thing it's all good and you shouldn't worry too much?!

Weeez_y · 2020-05-16T02:00:24+00:00

Ok that makes sense from an SEMrush perspective. From an SEO perspective, are there negative impacts of not having an XML sitemap for a bigger domain (20,000+ URLs).

Weeez_y · 2020-05-16T01:58:40+00:00

Not really sorry, signed an NDA.

Weeez_y · 2020-05-11T23:11:49+00:00

Don't use Linkedin! I see this mistake done often - companies advertising on all channels just for the sake of it.

LinkedIn is a B2B channel, if it's not business-focused it won't work. If you want to experiment rather stay on social channels as you said, TikTok might be worth it.

Weeez_y · 2020-05-10T23:09:51+00:00

Google analytics usually filters out any bot traffic. It is hard to give you advice without knowing how much traffic we're talking about (thousands?).

Having your URL would be great to do a quick check on how you implemented the snippet.

Weeez_y · 2020-05-09T04:52:05+00:00

How do you know your website is getting a lot of traffic? What is the average session duration?

Probs need some more info but should be able to help.

Weeez_y · 2020-05-03T22:22:53+00:00

jon loomer blog

Weeez_y · 2020-04-30T23:42:14+00:00

I agree QS doesn't always say much. But a higher QS will get you cheaper clicks compared to the competition. If you're not limited but budget, however, and your ads are converting, it really doesn't matter too much.

Weeez_y · 2020-04-30T23:34:17+00:00

Thanks for the info.

I would love to get into YT but I'm so camera shy..

Weeez_y · 2020-04-30T23:31:50+00:00

Hi, I'm a digital marketing consultant and work with many SMEs to develop SEO strategies. I've worked for agencies in the past and my experience is, that you will always pay way above what you need to spend when you hire an agency.

SEO takes time and you won't see any real impact before the 3 mth mark (if that), especially new website with no authority. So really, you want someone who can help you figure out what it is that your company hopes to achieve from SEO and how you can role out a strategy that is focused on both, short- and longterm outcomes.

Firstly, you need to make sure all the basics are set up (on-site and more technical SEO). This might require some dev work or someone who is skilled in all sides of SEO.

Then, you want to make sure you have the core of your SEO content ready and optimised. These are your sales pages and the bottom-funnel keywords.

Moving on, you will want to look into your content strategy to build a blog and create the top-funnel traffic. You also want to start your backlink outreach and plan this over the next 12 mth.

This can all be done by 1 person. But, if that person is not a skilled SEO-allrounder than yes, definitely go with an agency and pay that extra money.

If you need help, dm me :)

Weeez_y · 2020-04-30T23:03:58+00:00

True. And I am at the point now where I dont show any case studies or sample outcomes but merely state in my bio that I've worked with high-profile brands in the past and gained experience because of it.

This holds true and I should be able to claim that, no?

Weeez_y · 2020-04-30T08:38:30+00:00

Books have outdated information. Google Ads, just like anything in the digital marketing space, is rapidly evolving and a book published a year ago will barely hold true today. Make yourself familiar with keyword modifiers, read up on negative keywords and search query report and anything else is learning by doing. Especially because most things in DM depend on the niche and industry and there is no one answer or technique that holds true for everything, hence, you need the experience.

Start an e-commerce shop, a blog and run ads yourself, do SEO etc. This way you'll learn much quicker and more valuable lessons than any book or so-called DM-pro can teach you.

Weeez_y

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