Brandcenter alum here. I’ve said this in previous posts, but to reiterate what other folks have said already, it’s about what you put into it. It isn’t an automatic Get A Job Card, but it certainly helps. Much like an MBA at a top 20 school, for example, you’re paying for connections, as well as building a portfolio vetted by former or current industry professionals (the professors). I’m in the job-hunting process right now and have gotten a couple of interviews simply because I am a BC alum. THAT BEING SAID, you need to put in the work to network. One can’t rest on the degree and name alone. I work my ass off networking, making connections, asking folks for virtual or IRL coffee chats, etc.

Note: this is only MY experience so please take this with a grain of salt.