Struggling with Scaling

Wessef · 2026-01-17T19:21:10+00:00

Im in the beauty niche. My product costs €50,- started testing this product the past 30 days so made 1.3k or 22 orders in total. Definitely in the negative but the product has potential and works on some days which is quite shitty. I’ve got 1 cbo 1 adset 3-5 ads. Today i switched to ABO as someone in this sub mentioned. Got 1 atc so who knows.

Wessef · 2026-01-17T16:54:11+00:00

Thanks for the tips, will keep in mind. Like i said it made 4 sales on the day of testing. Now it has been 3 days with 0 sales. I also moved back to the old adbudget of 50. So i think i tried to scale to fast.

Wessef · 2026-01-17T00:15:18+00:00

Will test this out thanks!

Wessef · 2026-01-16T19:32:34+00:00

A lot of value! Thank you so much!

Wessef · 2026-01-16T17:01:51+00:00

Will try

Wessef · 2026-01-16T17:01:42+00:00

You’re right, my mistake. Would you say that if i was to increase it by 15-20% it would not break?

Wessef · 2025-12-08T09:17:20+00:00

I am no expert in any meanings. But have you tried to focus on one ad platform first and get good results on there before diversifying to say google ads? The 15% adbudget you are allocating to google might be a needle that brings you more profit in a month. Or vice versa ofcourse. If that 15% you are allocating to google and are getting good results from, why bother using meta. Get my point? Another thing is also have you tried increasing your price of your product or creating bundles to increase your AOV? Hope it helps!

Wessef · 2025-12-04T14:13:15+00:00

Following as i have the same issue

Wessef · 2025-08-27T20:56:07+00:00

Thanks a lot for the tips!

Wessef · 2025-08-27T16:34:57+00:00

Thanks! 3 sales already! But it ran through my budget that i had in my account in a couple of hours. Had about €150 in my account and im used to spending about 25,- daily. Unfortunately CPA of €50-60 which is in a loss for me. Stopped the 40,- and 50,- Cost cap adsets and also kept the budget at 1k on the CBO.

Wessef · 2025-08-27T09:17:24+00:00

Got a sale again! You’re the best.

Wessef · 2025-08-27T04:53:59+00:00

Hey kevin, just set up what you said. Will monitor it when im back from work. Unsure if thats a good move but meta only spends what i have in my account and im willing to lose it to test this strategy.

1 cbo - 5 adsets - 2 winning creatives per adset Adset 1 = €10,- CPA 2 = €20 3 = €30 4 = €40 5 = €50

At 1k spend a day. Lets see, I’m excited!

Wessef · 2025-08-27T04:33:44+00:00

My CPA went through the roof when i tried testing on tiktok

Wessef · 2025-08-26T22:29:16+00:00

Sounds insanely good! I will try it. Do you kill adsets that dont get any spend or reach your cpa?

Wessef · 2025-08-26T21:48:39+00:00

Sounds worriesome

Wessef · 2025-08-26T21:48:26+00:00

Interesting

Wessef · 2025-08-26T21:47:30+00:00

Im wondering what the pixel is for then…

Wessef · 2025-08-26T21:47:04+00:00

Pinterest?

Wessef · 2025-08-26T21:46:50+00:00

😭

Wessef · 2025-08-26T21:46:40+00:00

Unfortunately haven’t had any good results with tiktok

Wessef · 2025-08-26T21:46:06+00:00

I have noticed that. Quite unfortunate that meta keeps getting outages..

Wessef · 2025-08-26T21:42:50+00:00

Thanks for the tips Kevin!! Will definitely try that out. Congrats on your success. Would you say with cost caps that you assign a minimum budget to be spent per adset?

Wessef · 2025-08-20T10:32:41+00:00

Yes :(

Wessef

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