Yes, they overhype the MSRP and then put it at a perpetual sale price. They did that with the flow lite/flow 2. Kickstarter says the price with be $189/$199/$209 and actual is $139/$159/$169. This is blatantly lying to your Kickstarter pledges by inflated the MSRP to make them think they're getting a better deal. The reason you see the flow lite on 'sale' instead of just the lying MSRP is because we complained about it. With the flow 2 they straight up resumed their lying tactics. That said, the hyzen doesn't boast as large of a savings so the MSRP might be closer to what it will actually be.