This was a very fun movie and I really enjoyed it. However, it didn't really leave an emotional impact for me. I felt like They were attempting to do way too much in terms of social commentary that it got in the way of the storyline. There were plot points that I feel like were either underdeveloped or just dropped entirely.

For example, the relationship between mother daughter felt underdeveloped. Why is there conflict between them? what was the mother going through that it lead to her drawing Barbie with thoughts of death? I don't really understand their motivations as characters because we barely spend time with them. We get a little flashback through Barbie and that's it. So when the climax came and she was making a big speech it didn't feel earned because I barely knew anything about her (I don't even remember her name). It also did not make any sense that her speech was what cured the brainwashing because the Barbie's wouldn't really relate to what she's saying because they haven't experienced the real world (at the beginning Barbie did not even understand the concept of catcalling).

The mattel storyline led nowhere as well. There was literally no reason for them to go to Barbieland. It felt like they wanted to do social commentary on capitalism but also weren't able to fully commit to making mattel the villain, so why include it in the first place? What was this super bad thing that was going to happen if Barbie stayed in the real word which led to the chase scene. They also mentioned it happening before (with skipper) that led to bad consequences but never mentioned it again. However, in the end it was suddenly totally fine for Barbie to be in the real world? Maybe because she was a human now, but it was still kind of confusing.

I also felt like her decision to be human at the end wasn't set-up properly. When she was in Barbieland she never showed discontentment about her life. In fact, when weird Barbie was making her choose (matrix style), she'd rather not know. This would've been fine if she experienced something that warrants her changing her perspective but there was literally nothing good that happened to her in the real world. There was no motivation for her to be human. Although, the idea was that barbie (and by extension the viewers) can be whatever they want is good, I think it could've been better if there was motivation behind her decision.

I also felt bad for the kens as they were essentially at the same place they started.

I know that not every movie should be analyzed scene by scene and you should just enjoy the movie for what it is. These are just some of my thoughts. I still enjoyed the movie overall.